Marketing - Basic & Advance Theory, Concepts, Case studies, News - Trang 14

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Netflix's Expansion in Ad Tech: Growing Ad Tier User Base and Partnerships

Netflix reveals significant growth in its ad-supported plan, reaching 40 million monthly active users globally, a notable increase from the previous year. Additionally, the streaming service strengthe...

Beef Jerky Brand's Bold Move in Gen Z Marketing Campaign

Aiming to 'Feed Your Adventurous Side,' this national campaign by a popular beef jerky brand is making waves in college towns. With TikTok videos featuring 'wild content,' the campaign playfully chall...

Pinterest collaborates with 'Real Simple' for innovative shoppable magazine feature

Discover how the latest magazine issue from Real Simple integrates QR codes to connect readers with curated Pinterest boards showcasing a wide range of over 120 products. This collaboration marks a si...

Premier Foods: Successful Brand Extensions Fueling Growth

Premier Foods is experiencing growth by venturing into new product categories, with strategic promotional pricing aiding their return to increased volume sales.

Google's Latest AI Documentation Enhances SEO Strategies

Discover how Google's newest AI documentation provides valuable insights for SEO professionals and content creators.

Study Reveals Podcast Listeners Prefer Transparent Ad Signposting

Recent research conducted by CAP indicates that podcast enthusiasts prefer clear indications, such as catchy tunes and distinct labels, to identify advertisements during their listening experience.

Marketing Executives Embrace the 'Age of Efficiency' with Budget Cuts Post-Pandemic

A majority of CMOs feel constrained by limited resources for their 2024 strategies, with a growing reliance on AI solutions according to Gartner's latest findings.

Google's Latest Venture into Generative AI: Highlights from I/O 2024

Discover Google's cutting-edge generative AI search process and explore a host of new features that harness this innovative technology.

Navigating Brand Conflicts: Strategies for Competing with Similar Names

Discover effective strategies for navigating challenges when competing against brands and nouns sharing the same name. Learn how to manage brand conflicts and secure a dominant user interpretation in...

Striking the Balance: Integrating Data and Brand for Future-Ready Marketers

In the dynamic marketing landscape, BP's marketing leader, Nicola Buck, emphasizes the crucial harmony between data-driven strategies and brand development. Discover how marketers can navigate the evo...