Marketing - Basic & Advance Theory, Concepts, Case studies, News

Aldi's Game-Changing Move: Unveiling Dynamic Joint Marketing Director for UK Expansion

Aldi Krysten Halley

Created date 12/09/2023

Krysten Halley joins Aldi as joint marketing director alongside Jemma Townsend, further strengthening the supermarket chain's UK marketing team

Unveiling the Power of AI: Key Insights on Christmas Priorities & Consumer Confidence

AI Insights consumer confidence

Created date 11/09/2023

Get the insights you need to conquer the week ahead Discover top priorities for Christmas shoppers, the power of generative AI for marketers, recovering consumer confidence, changing ad preferences, a...

Game-Changer Alert: Virgin Money Appoints Waitrose’s Marketing Chief as First-Ever CMO

Virgin Money Emma Isaac

Created date 11/09/2023

Emma Isaac, the head of marketing at Waitrose, will become Virgin Money's inaugural chief marketing officer by the end of October

Unlocking Marketing Success: Unilever's Finance Chief Urges Investors to Embrace Holistic Return on Marketing Spend

Unilever Marketing ROI

Created date 08/09/2023

Unilever CFO emphasizes the need for a comprehensive approach in evaluating marketing ROI, stating that volume sales growth alone cannot be the sole measure

Waitrose Unveils Exciting New Marketing Powerhouse: Introducing 3 Dynamic Roles for Elevated Success

Waitrose Nathan Ansell

Created date 08/09/2023

Waitrose introduces three innovative positions to enhance marketing efforts, as brand and customer experience teams collaborate to elevate customer relationships, according to Waitrose customer direct...

Unlocking Growth: The Crucial Art of Prioritization for Coca-Cola's CEO

Coca Cola Prioritization

Created date 08/09/2023

Coca-Cola CEO emphasizes the significance of discerning priorities for growth, utilizing enhanced data capabilities to gain deeper insights into the sources and methods driving the company's expansion

Game Changer: Channel 4 and Lloyds Empower Black-Led Businesses with £500,000 Advertising Boost

Black In Business Channel 4 and Lloyds Bank

Created date 07/09/2023

Five black-led businesses win £100,000 of TV ad airtime and business support in Channel 4 and Lloyds Bank's Black In Business initiative, boosting representation and empowering entrepreneurs

Primark's Digital Revolution: Unveiling Expanded Online Shopping and Transformation Plans

Primark online shopping

Created date 07/09/2023

Primark finally embraces online shopping with a successful click-and-collect trial for kidswear in 2022 Now, the retail giant aims to expand this convenient service to include women's clothing, revolu...

Unlock Exclusive Rewards and Boost Your Savings with Halfords Loyalty Scheme

Halfords loyalty scheme

Created date 07/09/2023

Halfords' loyalty scheme boosts profitability with members spending an impressive £266 more per transaction compared to non-members

Labour's Push for E-Cig Advertising Ban on Children Gains Momentum: Industry Under Pressure

Labour Party e-cigarette advertising ban

Created date 06/09/2023

Labour's push for a ban on e-cigarette advertising to children intensifies, as Shadow Minister Helen Hayes joins the call to protect young minds from potential harm