Marketing - Basic & Advance Theory, Concepts, Case studies, News

Boots takes social commerce to new heights with innovative Meta and TikTok campaigns

Boots social commerce

Created date 18/09/2023

Beauty retailer Boots is embracing the power of social commerce by investing in Meta and TikTok to explore shoppable ads, capitalizing on the growing trend in ecommerce

Uncover the Lucrative Side of Pinterest: Unlocking the Secrets of B2B Marketing Investments

Grace MacDonald B2B Marketing

Created date 16/09/2023

Pinterest’s B2B marketing lead, Grace MacDonald, emphasizes the importance of showcasing the revenue-generating potential when persuading stakeholders to invest in marketing

Unveiling the Bold Journey of a Marketer: From Big Brand to Startup Success Story

Romain Jolivet La Vie

Created date 15/09/2023

Discover Romain Jolivet's bold career shift as he leaves a successful 17-year tenure at Danone to spearhead the creation of La Vie, an innovative plant-based meat brand

Barclays Secures Marketing Marvel as Former O2 CMO Assumes Chief Marketing Role

Barclays Nina Bibby

Created date 14/09/2023

Barclays names former O2 and Verizon marketing executive, Nina Bibby, as their new CMO, bringing her wealth of experience in telecoms to drive the bank's marketing strategies

Unveiling the New Era of Corporate-NGO Collaborations: Revolutionizing Solutions for the Cost of Living Crisis

Corporate-NGO Collaborations Cost of Living Crisis

Created date 14/09/2023

Latest data indicates that corporate-NGO collaborations are evolving towards a more strategic approach amidst the prevailing cost of living crisis, as both sectors prioritize addressing this pressing...

Unilever Empowers Influencers to Raise Their Voices in Tackling 'Greenhushing' and Driving Sustainability

Unilever sustainability

Created date 14/09/2023

Unilever empowers influencers to combat 'greenhushing' by forming a 'coalition of partners' to boost content creators' confidence in promoting sustainability

Mind the Gap: A Revealing Report on Advertising Trust across Generations

GenerationalShift AdvertisingTrust

Created date 14/09/2023

Generational trust in advertising is shifting, as the influence of media exposure during upbringing becomes more apparent A recent report highlights the widening gap in attitudes towards advertising a...

Sage's Global Brand EVP Craig Inglis Makes Shocking Exit: What's Next?

Craig Inglis Sage

Created date 14/09/2023

Craig Inglis, former EVP of global brand and integrated marketing at Sage, a B2B financial tech firm, has departed after a brief 16-month tenure His departure comes just a year since he joined the com...

Viral Vape Fails: TikTok Bans Four E-Cig Ads Amidst Growing Scrutiny

Tiktok ASA

Created date 13/09/2023

ASA clamps down on e-cig brands with four TikTok vape ads banned Amid rising concerns over vapes being targeted towards children, the government faces pressure to address widespread use of disposable...

Unveiling the Customer Retention Secrets: Virgin Media O2's Strategic Approach

Virgin Media O2 Marie Feliho

Created date 12/09/2023

Virgin Media O2 director of customer experience, Marie Feliho, emphasizes the need for marketers to focus on understanding the root causes of customer churn, rather than resorting to quick-fix solutio...