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Astounding Synergy: Unveiling the Epic Kelce-Swift Collaborative Spectacle by State Farm
State Farm's marketing head discusses their successful Kelce-Swift collaboration, reaching Gen Z, and their upcoming holiday plans at Advertising Week New York
E45's Groundbreaking Diversity in Advertising Triumphs Channel 4's Award
E45 clinches Channel 4’s diversity award by creating ads that genuinely showcase LGBTQIA+ individuals, resulting in the most impressive entries in the award's seven-year history
Premier Inn's Strategic Brand Investment Catapults it to the Pinnacle of UK's Favorite Brands
Premier Inn, owned by Whitbread, attributes its brand success to strategic investments With only 37% of rooms sold under £80 a night, the hotel chain boasts 86% of sales from loyal customers, solidify...
Netflix Revolutionizes Advertising: Unveils Game-Changing Live Sports Sponsorships
Netflix strengthens ad offerings, secures T-Mobile, Nespresso, and Smartfood as fresh sponsors during Advertising Week New York
TikTok's Game-changing Out of Phone OOH Ad Solution revolutionizes brand promotion
TikTok introduces Out of Phone OOH ad solution, enabling brands to extend their reach beyond digital platforms Unlocking new placements like billboards, kiosks, cinemas, gas stations, and more, this s...
Unveiling the Untapped Potential: Retail Media Data Decoupling Transforming Marketers' Success
Kroger's retail media arm partners with The Trade Desk to introduce a flexible data solution, addressing growing demands in the industry A pivotal moment in retail media advertising with broadening us...
How Wendy's Global CMO Carl Loredo Mastered Brand Innovation with Taylor Swift
Wendy’s global CMO Carl Loredo reveals the powerful blend of fandom, value, and nostalgia that drives the QSR chain's success, as discussed at Advertising Week New York
Stagwell's Game-Changing AI Acquisition: Left Field Labs Embarks on Transformational Journey
Stagwell boosts AI transformation in digital marketing with acquisition of Left Field Labs, a key player in Constellation agency network
Unleashing the Power of Data: Publicis Continues to Reign Victorious
Publicis' winning streak continues as Epsilon reports a remarkable 105% revenue growth in Q3, reaffirming marketers' persistent focus on data-driven services amidst the imminent cookie deprecation
Unveiling the Clash: Boosting Growth, Ensuring Sustainability, and Reviving Consumer Confidence - 5 Must-Know Stats for a Thriving Retail Industry
Get ready for the week ahead with these intriguing stats: 40% of consumers prioritize economic growth over the environment, consumer confidence is divided, brand strength outweighs leadership quality...