TikTok's Game-changing Out of Phone OOH Ad Solution revolutionizes brand promotion
TikTok introduces Out of Phone OOH ad solution, enabling brands to extend their reach beyond digital platforms Unlocking new placements like billboards, kiosks, cinemas, gas stations, and more, this solution amplifies brand visibility and engagement
Article Brief:
TikTok is expanding its presence beyond mobile devices by introducing a new out-of-home (OOH) ad solution called Out of Phone. This innovative solution enables brands to utilize TikTok content in various additional placements such as billboards, kiosks, cinemas, and more.
The solution is customized for each partner, offering tailored programs designed to cater to specific audiences in different spaces and locations. Additionally, Out of Phone is regularly updated to incorporate TikTok content that aligns with release details.
Several partners, such as Adomni, Dive, GSTV, Loop TV, Raydiant, ReachTV, Redbox, Screenvision, and Vevo, are already utilizing this new solution. This expansion allows TikTok to solidify its presence beyond mobile screens and strengthen its advertising business.
Article Insight:
TikTok's latest ad solution, called Out of Phone, aims to extend its presence beyond mobile screens. According to release details, this new feature will allow TikTok to reach a wider audience through various locations such as billboards, kiosks, cinemas, bars, restaurants, cars, airports, gas stations, retail stores, and more. In June, TikTok had already started exploring out-of-home opportunities by partnering with GSTV, a video network provider for fuel retailers.
"With Out of Phone, TikTok is expanding beyond the confines of mobile devices and integrating itself into people's everyday lives," said Dan Page, TikTok's global head of distribution and new screens, in a press release.
The new solution enables brands to launch campaigns on TikTok, drive growth within the platform's communities and creators, and then extend their reach by amplifying their work on other platforms. This presents an opportunity for brands to connect with new audiences. According to the press release, Out of Phone has already sparked interest among brands, with collaborations including Redbox and Vevo.
Opportunities available on TikTok include Out of Phone: Billboard, which takes existing campaigns and extends their reach to billboards worldwide. Additionally, with Out of Phone: Cinema, the unique on-platform experience is replicated on cinema screens to engage viewers during the pre-show, showcasing TikTok's top content and providing advertising opportunities for brands.
TikTok continues to make advancements in its advertising capabilities. In August, the company introduced a new feature that allows ads to appear within user search results. In September, TikTok announced several new measurement capabilities to help advertisers effectively track campaign conversions. In response to stricter EU data privacy regulations, TikTok is testing a new ad-free tier in a market outside of the U.S.
