Stagwell's Game-Changing AI Acquisition: Left Field Labs Embarks on Transformational Journey
Stagwell boosts AI transformation in digital marketing with acquisition of Left Field Labs, a key player in Constellation agency network
Article Brief:
: Acquisition of Left Field Labs by StagwellAs part of Stagwell's Constellation Network, Left Field will provide services in strategic innovation, user experience design, prototyping, and technological engineering. Left Field has collaborated with renowned brands such as Google, Meta, Amazon, Uber, and Cisco.
This marks the company's third acquisition of 2023, following the addition of digital creative agency In The Company of Huskies in April and Tinsel Experiential Design in July. This latest deal reinforces its focus on enhancing AI capabilities in data and research through The Harris Poll.
Article Insight:
Stagwell, a self-proclaimed "challenger network," aims to enhance its performance through digital capabilities and advanced AI tools. With the acquisition of Left Field Labs, a renowned digital agency that has successfully launched 3,200 products for Google, Stagwell's Constellation network agencies can now benefit from their expertise and experience in emerging technology and AI.
Stagwell's Chairman and CEO, Mark Penn, stated that the agreement aligns with Stagwell's overall strategy of spearheading the advancement of AI in digital marketing. Penn also highlighted Left Field's impressive track record of 15 years, during which they have successfully created unique experiences and continuously pushed boundaries with AI. Left Field has collaborated with esteemed partners such as Hasbro, Unity, and DataRobot to pioneer innovative solutions.
Stagwell recently appointed David Sable, former global CEO of Young & Rubicam, as vice chairman, according to Ad Age.
Under Constellation, Left Field will be responsible for introducing a range of services that integrate AI, digital transformation, and immersive experiences. These offerings aim to assist clients in leveraging AI capabilities while upholding enterprise security, revamping product strategy, and developing solutions for improved workflows.
According to the release, Left Field Labs assisted Ford in designing the fundamental features of its in-car Sync 4.0 operating systems. Additionally, the company acted as Verizon's innovation partner to identify, communicate, and market the telecom's emerging technologies.
In addition to these developments, Left Field Labs recently introduced AI-based research products through its subsidiary, The Harris Poll. These new offerings, known as Harris Quest, consist of self-service surveys, real-time brand monitoring, and tools for managing customer experiences. Ultimately, Harris Quest will be integrated with other software and data tools for marketers as part of the Stagwell Marketing Cloud, as reported by Digiday.
