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Unleash Holiday Glamour with Jonathan Van Ness: Zulily's Ultimate ‘Slay Button’ Experience
Zulily collaborates with Queer Eye star Jonathan Van Ness for the holidays, introducing the empowering 'Slay Button' Designed to uplift moms during the chaotic shopping season, this button features fi...
Unleashing Innovation Under Limitations: Edgewell and Ford's Unprecedented Success
Executives at Advertising Week New York discuss strategies to thrive amidst constraints, highlighting Schick's successful product launches during the pandemic Discovering victories, embracing failure,...
Revolutionary Marketing Leader from Aldi to Propel Asda's Growth: Meet Adam Zavalis, the New VP of Marketing
Adam Zavalis, formerly of Aldi, brings his expertise to Asda as the new VP of Marketing, strengthening the UK's third-largest supermarket chain
The Changing Landscape of TV: Is Payback Advantage Under Threat?
TV ads' rising costs and declining viewership question its payback advantage over other channels, prompting brands to consider changing their advertising strategies Market forces and broadcasters' dec...
Unveiling Recruitment Challenges: How Skill Shortage Impacts Business Success
IPA Bellwether data reveals a decline in recruitment plans as fierce competition for skilled professionals creates hiring challenges, signaling a slowdown in hiring intentions for the upcoming three m...
Macy's Revolutionizes Fashion with the Cutting-Edge 'Mstylelab' Digital Platform
Macy's introduces 'Mstylelab' cutting-edge digital fashion platform, offering shoppers an immersive experience through its new exclusive brand, On 34th
Unlocking the Secret to Ultimate Customer Loyalty: The Powerful Collaboration between Taco Bell and DoorDash
Taco Bell's Chief Digital Officer and DoorDash's CMO explore the power of collaboration and building brand trust at Advertising Week NY, focusing on targeting specific audiences and enhancing the Taco...
Why Gen X Matters: Uncovering the Untapped Potential for Brands
Brands miss out on the immense purchasing power of Gen X, the wealthiest generation in history Discover what Gen X desires and why they are often overlooked, leading to missed opportunities for busine...
Unprecedented Opportunities Await: Unlocking New Horizons for Marketers Amidst Stalled UK Economy
UK marketers face challenging times as consumer confidence plummets, leading to a shift in priorities from spending to saving, as indicated by the latest GfK consumer confidence barometer
Elon Musk Reveals Game-Changing Strategy for Tesla's Advertising Success!
Tesla CEO Elon Musk believes that advertising will only be effective for the company once their cars become more affordable, despite recent price cuts failing to drive demand