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Unilever CEO: Authenticity will guide our brand purpose
Unilever's CEO, Hein Schumacher, acknowledges the criticism surrounding the company's focus on purpose across its brands With a new perspective, Unilever now understands that not all brands can align...
Mattel's Successful Marketing Strategy Drives Impressive Barbie Sales
Barbie sales skyrocketed by 16% in the recent quarter, fueled by the global Barbie-mania phenomenon, leading to an impressive 9% overall business sales growth for Mattel
Unilever's Internal Promotion Heralds New Top Marketing Appointment
Unilever's latest appointment, Esi Eggleston Bracey, will take on the role of chief growth and marketing officer, succeeding Conny Braams as the company's top marketer
Airheads amazes with AI-driven cinema showcase
Airheads unleashes a chilling film festival, AIrheads Scarefest, inspiring aspiring filmmakers to craft haunting short horror films centered around their iconic balloon mascot Get ready for spine-ting...
Google reaffirms strength as search and YouTube regain momentum
Google remains undeterred by recent ad controversies as it propels its search engine and YouTube to recapture their momentum With the holiday season approaching, an increased number of users are activ...
Bud Light and UFC Form a Multiyear Partnership
Bud Light strikes a multiyear deal with UFC, reclaiming its beer sponsorship from Modelo, the previous top beer brand in the US
When should you consider agency reviews?
Discover when to utilize agency reviews and their significance in driving success Don't let complacency hinder progress Uncover the power of mutual passion for achieving remarkable outcomes
Heineken's Commitment to Competitive Pricing Amidst Volume Decline
Heineken's CFO, Harold van den Broek, assures that despite declining volumes, the company remains committed to competitive pricing strategies while maintaining agility However, he emphasizes that Hein...
Meta under fire: 42 state attorneys general target addicting teen users on Sociable
Meta faces legal action from 42 state attorneys general over addicting teen users, potentially leading to the implementation of an algorithmic opt-out for all users
Unveiling JC Penney's Festive Marketing Approach
JC Penney's holiday marketing strategy: Unveiling an exciting $1 billion turnaround plan, the retailer is set to captivate customers with paid creators, video ads, and an engaging Penney Prepper chall...