Airheads amazes with AI-driven cinema showcase
Airheads unleashes a chilling film festival, AIrheads Scarefest, inspiring aspiring filmmakers to craft haunting short horror films centered around their iconic balloon mascot Get ready for spine-tingling thrills!
Article Brief:
Airheads is throwing a film festival powered by artificial intelligence (AI) in honor of Halloween, according to a press release.
Submit a short film of the Perfetti Van Melle brand's balloon mascot to a dedicated website for a chance to win a $2,000 prize and a year's supply of Airheads. Winning submissions should strike a balance between horror and humor.
The A.I.rheads Scarefest will continue until Nov. 30, during which fans can watch submissions on the website. Submissions will no longer be accepted after Nov. 6. Participants are encouraged to utilize accessible AI tools to create three-minute videos that meet the contest's criteria.
Article Insight:
The Airheads brand attempts to leverage the everlasting popularity of horror movies to entice consumers into buying their candy during the week prior to Halloween. Halloween candy expenditure has witnessed a consistent rise in recent years, reaching an astonishing $3.1 billion in 2022, surpassing the $3 billion of the previous year and the $2.41 billion spent in 2020.
The film festival encourages consumers to engage with the brand in a unique and creative manner. To safeguard the brand, consumers are urged to employ humor and refrain from creating content featuring the image of any person, particularly children or minors, or any explicit material. The fan film with the highest number of votes will be declared the winner.
Craig Cuchra, the vice president of marketing at Perfetti Van Melle, expressed his enthusiasm for Hollywood this year during Halloween. He stated in the press release, "AI is a hot topic and everyone enjoys a good scary movie. We thought it would be a great idea to try our luck in Hollywood this year. We are eager to gauge our fans' response to the films we are showcasing and anticipate the creative ways in which Airheads fans will utilize AI to produce their own spooky films, with a touch of candy inspiration."
Halloween has spurred a surge in marketing efforts. Gopuff and M&M's joined forces to provide urgent candy replenishments, while Jack in the Box unveiled their inaugural horror short, titled "Feeding Time," to celebrate the comeback of their Monster Tacos. Anticipated numbers indicate that Halloween expenditure will reach $12.2 billion this year, surpassing pre-pandemic levels, as reported by the National Retail Foundation.
