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3 Essential Steps for Ensuring Success of Your Mobile App
Investing in strategy, design, and optimization is crucial for mobile app success Renowned strategists Celia Hoag and Kelly Watson from Merkle emphasize the importance of a value-driven strategy, huma...
Building Brand Awareness: AO World's Key to Explosive Growth
AO World invests £15m in brand-building to capitalize on growth potential through heightened awareness
Pepsi teams up with Shaq to revive Skee-Lo's iconic '90s hit 'I Wish'
In a nostalgic twist, Pepsi brings back Shaquille O’Neal to recreate Skee-Lo’s ‘90s hit ‘I Wish’ in a fun-filled commercial, where Shaq humorously desires to be a little bit smaller to promote the new...
Michelob Ultra honors Formula 1 legends through Williams Racing collaboration
Michelob Ultra partners with Williams Racing to honor Formula 1 legends in an exciting event called Laps of Legends, where current drivers and former stars compete in a thrilling real-versus-virtual r...
Sociable: Musk's Dominance Poses a Potential Threat to X's Future Business
Sociable: Musk's rule poses a renewed threat to X's enduring business as the platform grapples with an ongoing advertiser boycott, raising concerns about its sustainability
Solo Stove's Campaign Motivates Snoop Dogg to Quit Smoking
Snoop Dogg surprises fans with a clever twist! Thought to be about his pot usage, it's actually an ingenious teaser for an exciting new campaign by The Martin Agency
Dove collaborates with animated influencer to raise mental health awareness before Thanksgiving
Dove, the animated influencer, champions mental health on social media with Lennnie, a lovable blob who has garnered a whopping 4 million followers Spread positivity and join the movement ahead of Tha...
Insights into Retail Marketing: 5 Fascinating Stats to Kickstart Your Week
Get ready for a productive week with key stats on retail marketing effectiveness, AI concerns, rebranding impact, employee turnover, and consumer media engagement
Report Reveals Ad Industry Falls Far Short of Achieving Net-Zero Goals
The ad industry is falling short of achieving net-zero goals, with agencies and production companies slow to adopt standards, causing a ripple effect throughout the mar-com supply chain
Tesco's Expanded Christmas Ad: Emphasizing Quality and Value
Tesco's Christmas ad for 2023 maintains its commitment to quality and value, while emphasizing the importance of consistency for its consumers