Dove collaborates with animated influencer to raise mental health awareness before Thanksgiving
Dove, the animated influencer, champions mental health on social media with Lennnie, a lovable blob who has garnered a whopping 4 million followers Spread positivity and join the movement ahead of Thanksgiving!
Article Brief:
According to materials provided by the company, Dove has collaborated with Lennnie, an animated social media influencer, for a mental health-themed campaign on Instagram and TikTok leading up to Thanksgiving.
Introduced last year, Lennnie is a lively blob that aims to spread positivity through his calming voice and melodic songs. With a massive following of over 4 million on TikTok and Instagram, Lennnie has even caught the attention of celebrities like Kim Kardashian and Jennifer Aniston. This content push is a vital aspect of the long-standing Dove Self-Esteem Project, which has recently shifted its focus towards highlighting the dangers of social media-driven comparisons.
Article Insight:
Thanksgiving can be a source of stress for many individuals, especially when they feel compelled to portray their family and friend gatherings as idyllic, resembling something out of a Norman Rockwell painting. In light of the potential for criticism and scrutiny during this holiday weekend, Dove has taken it upon itself to bolster the confidence of those who may require a boost, as part of its ongoing campaign to promote self-esteem through its marketing efforts.
Lennie, an animated character, discusses mental health and overcoming challenges in a friendly and easy-to-understand manner. Starting on Monday, Nov. 20, a three-day campaign will begin with Lennie posting a song on Instagram, spreading love and positivity with lyrics that emphasize individual brilliance and radiance. The campaign was created by Razorfish.
Earlier this year, the Dove Self-Esteem Project introduced the Campaign for Kids Online Safety to address the negative impact social media can have on mental health. The campaign focuses on advocating for legislative action to protect children and young adults, expanding the brand's message beyond individual self-esteem maintenance.
In partnership with the Centre for Appearance Research at the University of West England, the brand launched the Dove Self-Esteem Project in 2004. This initiative aims to empower the younger generation to cultivate a healthy and confident outlook towards their physical appearance, thus eliminating the barriers posed by appearance-related anxieties.
