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McVitie’s: Mastering the Art of Brand Investment to Captivate Consumers
McVitie's, the leading biscuit brand in the UK, recognizes the importance of continuous investment in maintaining its position in the hearts and minds of consumers With the launch of a new masterbrand...
Nike Unleashes Aggressive Strategy to Skyrocket Demand Creation
Nike commits to maintaining an aggressive approach to demand generation, building on its successful first quarter performance and projecting continued momentum throughout the year
Unveiling the Surprising Podcast Ad Consumption Habits - Find Out What Over Half of Listeners Are Doing!
Over 40% of podcast listeners actively avoid ads, indicating a significant shift towards ad-free experiences In contrast, only 14% consider ads unintrusive, as per research by YouGov
Game Changer: Sky Sports sets record-breaking budget for groundbreaking Women's Super League campaign
Sky Sports boosts investment for Women's Super League campaign after 45% increase in viewership last season Aiming to capitalize on this success, they are making their largest-ever financial commitmen...
Revolutionary Marketing Approach Boosts Long-term Success, Overcoming Short-lived Revenue Drop at William Hill
888 Holdings, the owner of William Hill and 888Casino, has revised its revenue projections for the current quarter due to the effects of its marketing efficiency drive and regulatory changes in the UK
Unlocking the Power of Pinterest: Driving Explosive User Growth and Unparalleled Brand Retention
Pinterest ramps up brand strategy to boost user engagement and loyalty, leveraging experiential features, social connections, and strategic partnerships for a vibrant user experience
Unlocking Asos's Potential: Navigating Beyond Promotional Marketing Slump
Online retailer Asos reports progress towards strategic goals but remains vulnerable to excessive reliance on promotions and returns, impacting sales
PZ Cussons Continues to Soar with Impressive Revenue Growth and Strong Brand Expansion
PZ Cussons achieves impressive revenue growth for the third consecutive year, driven by its successful brand investment The multinational hygiene company reports strong financial results for the 12 mo...
Unveiling the Power of Representation & Collaboration: Jaw-dropping Insights to Kickstart Your Week
Unlocking Insights: Eye-opening stats that shape the week ahead Discover the underrepresentation in social ads, the staggering 'buy now, pay later' debt, the key to successful CMO-CFO collaboration, c...
Lidl's Marketing Pro Fueled for a New Journey as VP of Marketing at BP
Claire Farrant, accomplished Lidl marketer, embarks on a new chapter as VP of Marketing at BP, bringing her remarkable eight-year tenure to the oil giant