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Unlocking Asos's Potential: Navigating Beyond Promotional Marketing Slump
Online retailer Asos reports progress towards strategic goals but remains vulnerable to excessive reliance on promotions and returns, impacting sales
PZ Cussons Continues to Soar with Impressive Revenue Growth and Strong Brand Expansion
PZ Cussons achieves impressive revenue growth for the third consecutive year, driven by its successful brand investment The multinational hygiene company reports strong financial results for the 12 mo...
Unveiling the Power of Representation & Collaboration: Jaw-dropping Insights to Kickstart Your Week
Unlocking Insights: Eye-opening stats that shape the week ahead Discover the underrepresentation in social ads, the staggering 'buy now, pay later' debt, the key to successful CMO-CFO collaboration, c...
Lidl's Marketing Pro Fueled for a New Journey as VP of Marketing at BP
Claire Farrant, accomplished Lidl marketer, embarks on a new chapter as VP of Marketing at BP, bringing her remarkable eight-year tenure to the oil giant
Bringing New Perspectives: Dunelm Illuminates Hidden Delights
Dunelm's new campaign, 'Home of Homes', aims to transform perceptions about its diverse product range With a focus on showcasing the true essence of every home, the home and furniture company intends...
ITVX Advertising Woes: Will the British Broadcaster Finally Find a Solution?
ITVX's advertising struggles persist as analysts dismiss hopes of improvement, citing Carolyn McCall's attribution of the broadcaster's forecast decline to the stagnant UK economy
Unveiling the Breakthrough: Unprecedented Surge in Consumer Confidence
Consumer confidence improves as optimism about personal finances grows, yet the public remains cautious in sharing their wealth, according to the latest GfK consumer confidence barometer
Unleashing the Power of Sound: Unveiling the Untapped Potential for Optimal Ad Engagement
Unlocking the Power of Sound: Groundbreaking research by Thinkbox and academics uncovers the intricate relationship between audio and video in terms of recall, impact, and minimizing distractions Disc...
Unveiling the Secrets Behind Next's Marketing Budgets: The Power of the Hurdle Rate
Next's CEO implements a 'hurdle rate' for marketing budgets: If the retailer fails to generate a £150 profit for every £1 spent, the marketing budget is reduced
Revolutionizing Customer Experience: Tesco Appoints Emma Botton as Customer Director in Restructure
Tesco appoints Emma Botton as customer director in a restructuring move, following the imminent departure of chief customer officer Alessandra Bellini This initiative aims to eliminate organizational...