The Ultimate Guide to Must-Attend Marketing Conferences in 2024

With the world gradually resuming most of the pre-pandemic activities that were once unimaginable, marketers and ad industry professionals are once again considering large-scale, in-person events. These gatherings, specifically tailored to the industry, are growing in importance, especially in a challenging market. They provide a valuable opportunity for direct interactions with buyers and offer a more transparent measure of return on investment for event expenditures, according to Uri Lichter, CEO of ad tech firm Intango.

The marketing landscape is filled with a wide range of events, both established and emerging, signaling a shift in what constitutes a must-attend event. Marketers may find that traditional technology events and large trade shows are becoming less important, while events focused on burgeoning sectors like AI, retail media, affiliate marketing, and search are gaining prominence. Nonetheless, industry professionals emphasize the continued value of marketing-specific conferences that bring together leaders and stakeholders.

In light of this, Our Website has curated a compilation of the foremost conferences catering to marketing leaders. These range from conferences organized by trade organizations to innovative events centered around the intersection of culture, technology, and marketing.