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Greggs Dominates the Market with Amazing Loyalty Rewards – Unbelievable Sales Growth!

Greggs' strategic approach to longer opening hours, customer loyalty, and cost management has propelled their success, resulting in significant sales growth

Unveiling the UK's Ultimate Marketing Powerhouses: The Elite Top 100 Marketers You Must Know About!

Marketing Week's highly anticipated Top 100 for 2023, sponsored by Digitas, unveils the UK's most influential marketers across 10 expertly curated categories Discover the brilliant minds driving innov...

Unveiling the Untold Secrets: 5 Mind-Blowing Statistics to Ignite Your Christmas Shopping Spree

Start your week armed with the latest stats on Christmas spending, online accessibility challenges, podcast ads, improved portrayal of black culture in ads, and marketers' plans to utilize retail data

Kellogg's Bold Move: Introducing Kellanova, the Global Hub for Iconic Snack Brands

Kellogg Company revolutionizes its brand structure, separating its US cereal business from its global snacking brands, paving the way for a new era of strategic growth and innovation

McVitie’s: Mastering the Art of Brand Investment to Captivate Consumers

McVitie's, the leading biscuit brand in the UK, recognizes the importance of continuous investment in maintaining its position in the hearts and minds of consumers With the launch of a new masterbrand...

Nike Unleashes Aggressive Strategy to Skyrocket Demand Creation

Nike commits to maintaining an aggressive approach to demand generation, building on its successful first quarter performance and projecting continued momentum throughout the year

Unveiling the Surprising Podcast Ad Consumption Habits - Find Out What Over Half of Listeners Are Doing!

Over 40% of podcast listeners actively avoid ads, indicating a significant shift towards ad-free experiences In contrast, only 14% consider ads unintrusive, as per research by YouGov

Game Changer: Sky Sports sets record-breaking budget for groundbreaking Women's Super League campaign

Sky Sports boosts investment for Women's Super League campaign after 45% increase in viewership last season Aiming to capitalize on this success, they are making their largest-ever financial commitmen...

Revolutionary Marketing Approach Boosts Long-term Success, Overcoming Short-lived Revenue Drop at William Hill

888 Holdings, the owner of William Hill and 888Casino, has revised its revenue projections for the current quarter due to the effects of its marketing efficiency drive and regulatory changes in the UK

Unlocking the Power of Pinterest: Driving Explosive User Growth and Unparalleled Brand Retention

Pinterest ramps up brand strategy to boost user engagement and loyalty, leveraging experiential features, social connections, and strategic partnerships for a vibrant user experience