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Unmasking the $84B Ad Fraud Crisis: Empowering Marketers as Ultimate Shot-Callers
Amidst rising ad fraud worth $84B, Video Advertising Bureau CEO Sean Cunningham proposes a plan for brands to regain control as 'apex shot-callers' in the industry through ad-tech transparency
Unlocking P&G's Growth Potential: Strategic Price Increases Drive Volume Recovery
Consumer goods giant P&G focuses on product superiority to drive price increases and regain volume growth, as it remains committed to its strategy of raising prices
Astounding Synergy: Unveiling the Epic Kelce-Swift Collaborative Spectacle by State Farm
State Farm's marketing head discusses their successful Kelce-Swift collaboration, reaching Gen Z, and their upcoming holiday plans at Advertising Week New York
E45's Groundbreaking Diversity in Advertising Triumphs Channel 4's Award
E45 clinches Channel 4’s diversity award by creating ads that genuinely showcase LGBTQIA+ individuals, resulting in the most impressive entries in the award's seven-year history
Premier Inn's Strategic Brand Investment Catapults it to the Pinnacle of UK's Favorite Brands
Premier Inn, owned by Whitbread, attributes its brand success to strategic investments With only 37% of rooms sold under £80 a night, the hotel chain boasts 86% of sales from loyal customers, solidify...
Netflix Revolutionizes Advertising: Unveils Game-Changing Live Sports Sponsorships
Netflix strengthens ad offerings, secures T-Mobile, Nespresso, and Smartfood as fresh sponsors during Advertising Week New York
TikTok's Game-changing Out of Phone OOH Ad Solution revolutionizes brand promotion
TikTok introduces Out of Phone OOH ad solution, enabling brands to extend their reach beyond digital platforms Unlocking new placements like billboards, kiosks, cinemas, gas stations, and more, this s...
Unveiling the Untapped Potential: Retail Media Data Decoupling Transforming Marketers' Success
Kroger's retail media arm partners with The Trade Desk to introduce a flexible data solution, addressing growing demands in the industry A pivotal moment in retail media advertising with broadening us...
How Wendy's Global CMO Carl Loredo Mastered Brand Innovation with Taylor Swift
Wendy’s global CMO Carl Loredo reveals the powerful blend of fandom, value, and nostalgia that drives the QSR chain's success, as discussed at Advertising Week New York
Stagwell's Game-Changing AI Acquisition: Left Field Labs Embarks on Transformational Journey
Stagwell boosts AI transformation in digital marketing with acquisition of Left Field Labs, a key player in Constellation agency network