Greggs' strategic approach to longer opening hours, customer loyalty, and cost management has propelled their success, resulting in significant sales growth
Marketing Week's highly anticipated Top 100 for 2023, sponsored by Digitas, unveils the UK's most influential marketers across 10 expertly curated categories Discover the brilliant minds driving innov...
Start your week armed with the latest stats on Christmas spending, online accessibility challenges, podcast ads, improved portrayal of black culture in ads, and marketers' plans to utilize retail data
Kellogg Company revolutionizes its brand structure, separating its US cereal business from its global snacking brands, paving the way for a new era of strategic growth and innovation
McVitie's, the leading biscuit brand in the UK, recognizes the importance of continuous investment in maintaining its position in the hearts and minds of consumers With the launch of a new masterbrand...
Nike commits to maintaining an aggressive approach to demand generation, building on its successful first quarter performance and projecting continued momentum throughout the year
Over 40% of podcast listeners actively avoid ads, indicating a significant shift towards ad-free experiences In contrast, only 14% consider ads unintrusive, as per research by YouGov
Sky Sports boosts investment for Women's Super League campaign after 45% increase in viewership last season Aiming to capitalize on this success, they are making their largest-ever financial commitmen...
888 Holdings, the owner of William Hill and 888Casino, has revised its revenue projections for the current quarter due to the effects of its marketing efficiency drive and regulatory changes in the UK
Pinterest ramps up brand strategy to boost user engagement and loyalty, leveraging experiential features, social connections, and strategic partnerships for a vibrant user experience