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Gatorade supports athletes embracing moments of reflection in sync with major sports events
Highlighting top athletes like Serena Williams, this campaign is centered around the importance of self-care amidst the pressures of elite sports, drawing inspiration from their experiences and challe...
Unveiling the Decline of a Once-Promising Brand: What Led Prime Hydration to the Bargain Bin?
Prime Hydration, the energy drink brand co-founded by popular YouTubers KSI and Logan Paul, used to draw early morning crowds eager to buy. However, it has now found its place among discounted product...
Survey Reveals Marketers' Perspectives on Financial Fluency
A recent survey conducted on LinkedIn by Marketing Week indicates that only 12% of marketers believe their industry or team possesses the necessary financial skills. The findings suggest that a signif...
How CeraVe is Leveraging Its Creative Strategy for a Hilarious Romance Spoof
Discover how CeraVe, the skincare giant, is tapping into genre clichés and witty wordplay in its latest influencer-driven campaign, 'Love in the Sun.'
House Hunting Adventure: A Modern Twist on Home Buying Journey
Partnering with Mother New York, 'Embark on the Quest' reimagines the New York City home-buying process through the lens of modern art, blending creativity and practicality in a unique exploration.
Strategies for Capturing Gen Z Loyalty at Festivals
Discover how brands can connect with Gen Z during festival season, leveraging events like Coachella to build lasting relationships. Insights from marketing expert AJ Pulvirenti of Movers+Shakers revea...
The Importance of Agile Brand Adaptation to Consumer AI Trends
Discover how AI is revolutionizing retail personalization and marketing strategies, shaping a new era where human expertise meets cutting-edge technology for optimal consumer engagement.
Lucozade introduces groundbreaking masterbrand strategy to unify its product line
Discover how Lucozade is revolutionizing its brand image with a cutting-edge masterbrand strategy that brings together its Sport and Energy products under one cohesive platform.
NFL Star Brandon Aiyuk Goes Undercover at Applebee’s to Showcase New Burger
Join wide receiver Brandon Aiyuk on an episode of “Undercover Athlete” as he partners with Applebee’s to promote their latest menu item. Watch as Aiyuk takes on the role of an undercover server to bri...
Celebrity Success Stories: Embracing Setbacks and Achievements
Discover how Eva Longoria, Helen Mirren, Jane Fonda, and more showcase their 'Worth It Resumes' on LinkedIn, celebrating setbacks alongside their remarkable achievements.