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Meta under fire: 42 state attorneys general target addicting teen users on Sociable
Meta faces legal action from 42 state attorneys general over addicting teen users, potentially leading to the implementation of an algorithmic opt-out for all users
Unveiling JC Penney's Festive Marketing Approach
JC Penney's holiday marketing strategy: Unveiling an exciting $1 billion turnaround plan, the retailer is set to captivate customers with paid creators, video ads, and an engaging Penney Prepper chall...
Study discovers brand building activities drive growth in digital video spending
Digital video spend sees a significant upsurge as brand building activities take center stage in driving growth Marketers prioritize digital video ads, leading to a 5% surge in ad spend during the fir...
Revolutionary Partnership: Nike and Dove Join Forces to Empower Teen Girls in Sports
Nike and Dove collaborate to combat high dropout rates of teenage girls in sports by creating a comprehensive program, developed with academic input, aimed at equipping coaches with effective strategi...
The Secret Formula for Coca-Cola's Success: How Marketing Fuels Unprecedented Financial Growth
Coca-Cola CEO, James Quincey, views marketing as a catalyst driving financial success rather than a burden on margins Their strategic approach aims to leverage marketing to tap into growth opportuniti...
Capri Sun's Awesome Adventures Unleashed on Dude Perfect, the Ultimate Family Channel!
Capri Sun taps into the power of shared experiences by targeting kids and families with their latest campaign This marks their first major endeavor since introducing their new formula, highlighting th...
Outshining the Rest: HSBC's Facebook Ad Stuns with its Effortless Brilliance
HSBC's first-person ad shines in effectiveness, ranking among the top 25% in The Works study It captivates with brevity, clarity, and an easy-to-watch appeal
Revolutionizing the Advertising Landscape: Unveiling Mekanism’s CEO's Game-Changing Strategy for Future-Proofing the Agency
Jason Harris, CEO of Mekanism, shares insights on future-proofing the agency through performance marketing, recent acquisitions, adapting to a challenging ad market, and potential areas of investment...
IPG Q3 Revenue Falls Short: Unveiling the Surprising Truth
IPG Q3 revenue falls short of expectations due to reduced client activity in tech and telecom, and marketers' concerns about the macroeconomy However, the company remains optimistic about its future p...
Unwrapping Gap's ‘Gifted’ Holiday Marketing: Rekindling Tradition
Gap's 'Gifted' holiday marketing campaign draws inspiration from its rich heritage, showcasing a diverse cast spanning generations Celebrating self-expression and individuality, the 60-second spot cap...