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Nationwide's Relaunch Ad Garners Remarkable Brand Uplift Score
Nationwide's relaunch ad achieves exceptional brand uplift, ranking in the top 10% of consumer banking ads, as per data from effectiveness firm System1
Peroni's International Festive Campaign: Unveiling The Marketing Week Christmas Journal 2023
Discover the ultimate hub of festive advertising news - The Marketing Week Christmas blog Stay updated on the latest campaigns, including Peroni Nastro Azzurro's groundbreaking global festive campaign
Embracing AI: The Key to Success for Corporate Communicators
Level up your corporate communication strategy in the age of AI, as Robert Gibbs and Jeff Nussbaum highlight the power of AI in storytelling and its impact on communicators
Omnicom strengthens retail media capabilities through Flywheel Digital acquisition
Omnicom strengthens retail media capabilities with Flywheel Digital acquisition, a $835 million deal reflecting the agency's strategic emphasis on performance media as a key driver for growth amidst d...
Skims by Kim Kardashian Collaborates with NBA and WNBA, Introducing Men's Collection
Skims, the fashion brand developed by Kim Kardashian, joins forces with the NBA and WNBA, bridging pop culture, entertainment, and sports to create an irresistible crossover for marketers and consumer...
Dolly Parton's Arrival at Cracker Barrel Marks the Dawn of a 'Rockstar' Era in Rewards
Cracker Barrel teams up with Dolly Parton to celebrate her upcoming rock album and promote their loyalty program Get ready for a rocking era with exclusive rewards and custom rocking chairs
Disney+ Enhances Ad Tier with Advanced Targeting and Measurement Capabilities
Disney+ enhances its ad tier, partnering with DoubleVerify, iSpot, Kantar, and more for improved campaign performance data, insights, and verification
Innovation and Brand Reinvention: McDonald's CEO Emphasizes their Crucial Role in Sustained Success
McDonald's CEO emphasizes the importance of constant innovation and reinvention for the brand's success, while strategically expanding its digital presence through initiatives like McDonald's Monopoly...
Do CEOs Comprehend Contemporary Marketing? 66% of CMOs Indicate Otherwise
CEOs need to understand modern marketing to effectively lead their organizations However, 66% of CMOs believe that CEOs lack this understanding McKinsey suggests that CEOs must define roles and establ...
Chips Ahoy Empowers Multicultural Teen Artists with AR Technology
Chips Ahoy boosts multicultural teen artists with their innovative Happy by Design campaign, utilizing AR technology to display the talent of eight emerging artists