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Retail Media Trend: Walmart Sees Surge in Ad Sales with Brand Partnerships
Discover how Walmart's ad sales are skyrocketing with the latest Vizio acquisition and a strategic streaming partnership with Disney, propelling the retail giant to new heights in the digital advertis...
Unlocking the Power of Collaboration and Data Security: 5 Key Insights for Business Success
Equip yourself with essential statistics to navigate the upcoming week with confidence and strategic planning.
Domino's Pizza announces new CMO and global brand officer amidst declining sales
In response to declining sales, Domino's Pizza has appointed a new Chief Marketing Officer and Global Chief Brand Officer. This strategic move follows the recent appointment of Carl Loredo, former Glo...
Tuna Brand Takes a Nostalgic Spin with ‘Back Here’ Remix
'Snack Meal, Baby' leverages the nostalgia for 2000s boy bands and snacking culture to market the brand's range of tuna products. Dive into a retro musical journey with a flavorful twist!
Revamping Aston Villa: A Comprehensive Club Transformation
After securing a spot in the upcoming Champions League, Aston Villa is undergoing a full-scale club rebranding effort to expand its global reach and appeal.
How Behavioral Science Can Drive Environmental Change
Challenging negative behaviors through behavioral science strategies may not always yield the desired results. Discover the potential pitfalls and alternative approaches to effectively inspire action...
Samsung Strikes Back: Unveiling the 'Crush!' Ad Response to Apple's iPad Pro
Witness a quick turnaround as Samsung's latest ad features a musician exploring the aftermath of Apple's controversial 'Crush!' ad, promoting the Galaxy Tab S9 as the ultimate competitor.
Domino's Explores Drive-Thru Strategy to Tempt Customers Away from Burgers
Discover how Domino's is shaking up the fast-food scene by sending drivers to rival drive-thrus with enticing QR codes for their latest Pepperoni Pizza Twist.
TikTok's User Base Expansion and Transformation: Insights from the Data
As TikTok's popularity soars among younger demographics, recent data from YouGov reveals a shift in the platform's user demographics towards older age groups. Explore the evolving landscape of TikTok...
E45 secures Channel 4's diversity accolade in advertising for the second consecutive year
Participants were tasked with highlighting an underrepresented segment of the LGBTQIA+ community in their campaigns for this year's award.