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Bloom & Wild's Strategic Shift: Prioritizing Customer Retention for Sustainable Growth
Amidst operational losses, the direct-to-consumer flower brand, Bloom & Wild, reevaluates its strategy by emphasizing customer retention over acquisition. This transition signals a move towards profit...
Insights from the Marketoonist on Customer Abandonment
Discover the witty and insightful illustrations by Tom Fishburne, the founder of Marketoon Studios, as he sheds light on customer abandonment in a humorous yet thought-provoking manner. Explore more o...
Bacardi Breezer launches exciting summer surprises for festival-goers
Discover Bacardi Breezer's latest campaign, bringing a touch of summer fun to music festivals with appearances by well-known personalities like comedian Kevin Hart and actress Zendaya.
Consumer Sentiment Shift: Impact of Nationwide Ad Ban on Brand Perception
The recent ban on Nationwide's ad, accused of misleading customers on store closures, has stirred negative sentiments among over a third of consumers, affecting the brand's perception.
Key Factors Driving Publicis's Continued Success: A Look at Business Tailwinds and Tech Resurgence
CEO Arthur Sadoun highlights the pivotal role of data-driven marketing alongside other key factors in driving Publicis's impressive performance.
WPP and Google collaborate to merge marketing technology with advanced AI tools
This groundbreaking partnership between WPP and Google has the potential to revolutionize the integration of martech and cutting-edge AI tools in the agency landscape, marking a significant advancemen...
Strategies for Revitalizing Established Brands: Insights from J.M. Smucker's Chief Marketing Officer
Discover the journey of Gail Hollander, who transitioned from managing CPG brands at Publicis to spearheading J.M. Smucker's internal initiatives to rejuvenate traditional brands for contemporary cons...
Exploring AI in Marketing: 5 Compelling Statistics for a Productive Week
Get equipped with essential data to kickstart your week in the realm of AI-driven marketing strategies.
Insights from a Seasoned Marketer: 3 Decades of Marketing Strategies at TK Maxx
For avid followers of Marketing Week's This Much I Learned podcast, it's evident that our featured experts bring a wealth of experience navigating the dynamic marketing landscape. Join us as we delve...
The Influence of Brands in Empowering Women's Health Discourse
In light of World Health Day, a global initiative for health equity, it is essential to recognize the crucial role brands play in shaping conversations on women's health. Reflecting on past discussion...