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End-of-year rally in consumer confidence persists amid ongoing uncertainty
Consumer confidence rises as GfK index shows positive uplift, yet uncertainty looms amid anticipation of Autumn Statement impact
2023's Most Effective Christmas Ads: Coca-Cola vs Aldi
Coca-Cola and Aldi's Christmas ads top the effectiveness rankings of 2023, according to data from System1 and Kantar
The Significance of Brands at this Year's Pride: Reckitt's Perspective
Reckitt global brand director Eleonore Murauer reflects on the challenges faced by brands at Pride in 2023, highlighting the high-profile backlashes and the significance of their presence at the event
Adobe Becomes New Lead Sponsor of Women’s FA Cup: A Three-Year Partnership
Adobe supports women's sport as the FA chooses them as lead sponsor for the Women’s FA Cup until 2026, enhancing their commitment to promoting and empowering women athletes
Britvic aims for volume growth comeback in 2024
Britvic CEO aims for volume growth instead of raising prices to drive revenue amidst inflation, as the company navigates a transitionary phase
KFC Elevates Kate Wall to Marketing Director
KFC appoints Kate Wall as Marketing Director, recognizing her strategic expertise and innovation contributions during her successful five-year tenure with the company
Rebel Island Salmon defies norms with swear-filled campaign
Secret Island Salmon makes waves with a bold marketing campaign, propelling its direct-to-consumer brand towards a successful retail launch Discover how their edgy messaging is creating awareness in a...
Putting the Customer at the Center: The Power of Data Storytelling
Data storytelling goes beyond mere offer placement, instead, it creates a sense of being understood and valued by brands By effectively utilizing data, companies can craft compelling narratives that r...
ASA Issues First Environmental Ruling of its Kind, Banning Toyota Ad
ASA rules against Toyota's 'Born To Roam' ad, marking a groundbreaking environmental decision Complaint upheld on social responsibility grounds
State Farm Unveils Star-Studded Campaign in Its Largest Creative Debut in 3 Years
State Farm's latest creative launch is a star-studded spectacle! Featuring the comedic genius of Jimmy Fallon and the musical prowess of Ludacris, these ads from Highdive agency hilariously capture pe...