KFC Elevates Kate Wall to Marketing Director
KFC appoints Kate Wall as Marketing Director, recognizing her strategic expertise and innovation contributions during her successful five-year tenure with the company
KFC has announced that Kate Wall is to take up the role of marketing director for UK and Ireland.
Wall has contributed her expertise to the business for nearly five years, most recently serving as the director of strategy and innovation. She initially joined KFC UK and Ireland as the head of advertising & retail in 2019 before transitioning to her current position in 2021. Starting on December 1, she will report to the newly appointed chief marketing officer, Monica Pool, who recently rejoined the brand after nearly three years at Taco Bell. Monica replaces Jack Hinchcliffe, who departed to lead The Habit Burger chain in the US this past February.
Richard Hall was replaced by Wall in September. In her time at KFC, she focused on revamping the company's value proposition and has been instrumental in developing a three-year innovation pipeline for both products and propositions.
Before joining KFC in 2019, Wall held various positions at Mondelēz International, where he played a pivotal role in repositioning Cadbury Dairy Milk. I am confident that, together, we will successfully propel our beloved brand into its next defining chapter.
Kate Wall has been appointed as the marketing director of KFC UK&I. Regarding the appointment, Pool stated, "Kate’s promotion to marketing director is a testament to her authentic leadership and ability to motivate teams through her infectious energy and incredible commercial acumen. We’re excited for this next chapter for our marketing team with Kate pushing boundaries, and unleashing unparalleled experiences that will not just connect but will captivate our customers like never before.”
The KFC brand has received accolades for its brand development and management in recent years, earning Our Website’s Brand of the Year in 2021, recognition for revitalizing the brand in the UK and Ireland. Meghan Farren, the CMO turned managing director, described the transformation from a "fading old man" in the mid-2010s. Wall expresses enthusiasm for the brand, aiming to propel the business forward by solidifying KFC's presence in British and Irish culture, enhancing its relevance, building on past successes, and introducing new experiences for both loyal fans and new customers.
Our team of marketers is incredibly skilled and creative, with valuable insights. Together with our dedicated agency partners, I am confident that we will propel our beloved brand into its next defining chapter.
