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Expanding Reach: Instacart's Ambitious Partnership with Google Shopping Ads for Off-site Retail Media Growth
Instacart teams up with Google for a groundbreaking off-site retail media strategy, aiming to reach highly motivated grocery shoppers Prominent brands like Danone and Kraft Heinz have already joined f...
FanDuel Strikes Again: Gronk Returns for Epic Super Bowl Marketing Campaign
FanDuel's Super Bowl marketing blitz continues with a thrilling twist: consumers can now wager on whether NFL legend Rob Gronkowski will successfully kick a field goal in their second big game ad Join...
Samsung UK Welcomes First Chief Customer Officer
Samsung UK appoints its first chief customer officer, Deborah Honig, a seasoned professional with extensive experience in strategy and transformation roles at renowned brands like Marks & Spencer, Ama...
Unveiling Choice Hotels' Most Ambitious Marketing Campaign Yet
Choice Hotels' CMO discusses the brand's largest marketing push yet, showcasing their expanding presence in the upscale market The campaign, featuring Keegan-Michael Key, aims to achieve specific obje...
IPG's Hill Holliday and Deutsch New York Acquired by Up-and-Coming Marketing Services Provider
IPG sells Hill Holliday, Deutsch New York to marketing services upstart, while maintaining an affiliate relationship This move comes as IPG addresses challenges posed by the tech downturn
Streamlining Cross-Platform Ad Planning: NBCU Introduces AI-Powered Technology
NBCU introduces One Platform Total Audience, an AI-powered technology that revolutionizes cross-platform ad planning With machine learning and predictive analytics, it seamlessly creates a unified med...
General Mills and Del Monte Test Ads on Instacart's AI-Enhanced Smart Carts
Instacart's AI-powered smart carts, featuring ads from General Mills and Del Monte, revolutionize the grocery shopping experience with personalized recommendations based on real-time shopping behavior...
Totino's Joins Forces with Pete Davidson to Revive Football Fans' Pizza Experience
Totino's partners with comedian Pete Davidson to rescue football fans from lackluster pizza, while also collaborating with Tapito's for the Super Bowl's Spanish broadcast Get ready for an epic pizza r...
Driving Business Growth, Boosting Retail Footfall, and Harnessing Generative AI: 5 Intriguing Metrics to Kickstart Your Week
Get ready for the week ahead with these enlightening stats on marketing's impact on growth, declining retail footfall, the rise of generative AI, UK consumers' financial priorities during Christmas, a...
Pizza Hut appoints new CMO to drive brand rejuvenation and relevance
Jana Ulaite, Pizza Hut's new CMO, is set to lead the fast food giant's transformation into a digitally-focused brand With extensive digital expertise, she aims to make Pizza Hut more culturally releva...