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Tito's Vodka Introduces Self-Driving Spokescart in Groundbreaking Brand Initiative
Tito's vodka introduces an autonomous Spokescart, a clever and unassuming bar cart, to solidify its position against celebrity-endorsed competitors
Papa John's Strategy to Enhance Profitability and Increase store-level Margins
Papa John's ambitious Back to Better initiative unveils a groundbreaking $20 million investment, accompanied by a dynamic marketing strategy to generate widespread buzz Additionally, growth will be pr...
AB InBev: The Official Global Beer Partner of the Olympics
AB InBev makes history as the inaugural global beer sponsor of the Olympics, securing top-level partnership The esteemed collaboration will be steered by the non-alcoholic Corona Cero brand, marking a...
Social Media and Content Creators Drive Global Mobile Ad Spending to Reach $402B by 2024
Global mobile ad spend to surge to $402B in 2024, driven by social media and content creators, marking an impressive 11% growth from the previous year's $362B, as revealed by Dataai's State of Mobile...
Bubly's 'press for bubly' button keeps Dry January participants refreshed and hydrated
Bubly revolutionizes Dry January by offering participants a unique 'press for bubly' button that harnesses LTE and GPS technology Winners can simply press the button to have refreshing Bubly sparkling...
Pepsi Wild Cherry targets maturing millennials as flavored soda sales soar
Pepsi Wild Cherry targets millennial women with a refreshed campaign that taps into their evolving preferences for 'wild' flavors, while emphasizing the role of women in driving growth within this cru...
Disney links emotions to advertising through contextual ads during ad-tech expansion
Disney revolutionizes ad-tech with contextual ads, a shoppable ad format, and expanded clean room offering at the Disney Tech & Data Showcase, enhancing messaging precision and driving engaging user e...
Direct Line Group Hires Sam Day from Confusedcom as Interim CMO
Former Confusedcom CMO Samuel Day joins Direct Line Group as interim CMO, spearheading marketing during a transformative phase as the company gears up for growth under new leadership
Next-Gen Creator Marketing Trends Set to Go Viral in 2024
Discover the future of creator-led advertising and the trends set to go viral in 2024 Explore the evolving science of influence, the diminishing importance of follower count, and the exciting potentia...
M&S attributes strategic reduction in promotions to drive stronger sales during the holiday season
M&S's strategic decision to reduce promotions in clothing and home has yielded impressive results with a 48% surge in sales, reaching £123bn during the festive season