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The Rise and Fall of Solo Stove: A Marketing Odyssey
A deep dive into the marketing journey of Solo Stove and the impact of its celebrity-led campaigns on the brand's performance.
The Revolution of Men's Grooming: Addressing Mental Health Through Creativity
A deep dive into the innovative approach of Dr. Squatch in revolutionizing men's grooming and addressing mental health through creative marketing strategies and hypnotic content.
Tostitos Brings Vegas Vibes to Super Bowl LVIII with Tost by Tostitos Pop-Up Restaurant
Tostitos is bringing back its Tost by Tostitos pop-up restaurant with a Vegas-themed twist as the brand heads to the strip for Super Bowl LVIII. The pop-up restaurant will feature NFL star Kirk Cousin...
Lotame Adopts UID2 to Enhance Cross-Channel Data Interoperability
The adoption of UID2 technology by Lotame has opened up new possibilities for cross-channel data interoperability and audience activation, following the deprecation of third-party cookies by Google.
Snap's AR Mirrors Technology Takes Center Stage at 'Fashioning San Francisco: A Century of Style' Exhibit
Snap has teamed with the Fine Arts Museums of San Francisco to create an augmented reality (AR) try-on experience within a new art exhibition, 'Fashioning San Francisco: A Century of Style.' With Snap...
Norton's Partnership with Dan Levy: Promoting the Genie Scam Detection App
Norton's collaboration with actor and filmmaker Dan Levy for the public launch of the Norton Genie scam-detection app is set to raise awareness about the prevalence of online scams. With a focus on so...
Exclusive Data Reveals Uptick in Hiring Intentions for Brands in 2024
Exclusive data from IPA Bellwether shows an uptick in brands looking to hire in the next three months, providing insights into the changing landscape of employment in 2024. The data highlights both po...
Currys' Transition to Brand-Focused Marketing: Creating Customers for Life
Currys' shift to brand and services-focused marketing has resulted in a significant uptick in the number of consumers using its services over longer periods rather than simply buying products on a one...
UK Marketing Budgets Surge Despite Economic Uncertainty
The latest IPA Bellwether report reveals a surprising surge in marketing budgets at the end of 2023, despite economic concerns. Find out how businesses are defying the odds and investing in advertisin...
Saucony's Marathumb Challenge: Turning Doom Scrolling Into Real Movement
Saucony's Marathumb Challenge aims to inspire consumers to ditch doom scrolling and embrace fitness with a creative and engaging challenge. The challenge, fueled by research on screen time and physica...