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The Shift to Hybrid Work: Majority of Marketers Opt for Flexibility
Discover how marketers are adapting to hybrid work arrangements, with a significant percentage finding satisfaction in balancing office days and remote work.
Unilever's Strategic Move: Streamlining Focus by Spinning Off Ice Cream Division
Unilever's decision to separate its ice cream business, potentially through demerger or sale, highlights the importance of optimizing the performance of key brands like Ben & Jerry’s and Magnum for fu...
Starbucks Elevates Current CMO to CEO of International Business
In a strategic move, Starbucks promotes Brady Brewer, the current CMO, to the position of CEO for Starbucks’ international operations. This change reflects Starbucks' focus on global expansion and lea...
Tesco to Revise Clubcard Prices Logo Following Loss in Lidl Logo Ruling
In a disappointing outcome for Tesco, the retail giant is set to modify its Clubcard Prices logo after failing to overturn last year's ruling that determined it violated Lidl's trademark rights. Chang...
Unveiling Tropicana's Brunch Revolution: From Mimosas to Fridge Fun
Discover the Legacy: 'The Juice That Starts It All' showcases Tropicana's rich history, targeting a new generation through captivating social media strategies.
The Power of Video-First Marketing: Key Consumer Insights Revealed
Is your marketing strategy aligned with your audience's preferences? Dive into the latest consumer statistics to find out.
Navigating Marketing Post-Cookie Era with Marketoonist Insights
Discover the latest insights on marketing in a cookie-less world with Tom Fishburne, the founder of Marketoon Studios. Stay updated with his work at marketoonist.com and follow him on Twitter @tomfish...
Shaking Up the Sparkling Water Scene: Bubly Introduces Exciting Burst Brand Extension
Discover how Burst is captivating consumers seeking a fresh take on sparkling water, challenging the traditional marketing norms and delivering a refreshing alternative to sugary sodas.
The Foundation of Authenticity in Marketing: Empowering Marketers
Discover how true authenticity in marketing begins with empowering marketers to align their values with actions, distinguishing between competencies and skills to foster genuine connections with audie...
Epsilon Collaborates with Comscore to Enhance Contextual Advertising
Utilizing Proximic's natural language processing and AI contextual categorization, Epsilon integrates advanced technology into its ad-tech platform for improved targeting and relevancy in advertising...