The Shift to Hybrid Work: Majority of Marketers Opt for Flexibility

Hybrid working is now common among marketers, but opinions on the best way to implement it vary based on gender, age, and company size.

Four years after the lockdown began on 23 March 2020, the results of Our Website’s 2024 Career & Salary Survey show that the majority of workers are now working from home at least one day per week. The survey indicates that the most common number of days spent in the office are three (25.2%) and two (24.3%), while working four days in the office is the least common (9.5%).

Surprisingly, a higher percentage of marketers (14.7%) don't work any days in the office compared to those who work the full five days (12.9%).

There is a noticeable change in the way we work, with a significant number of marketing roles now leaning towards offering hybrid working arrangements.

According to data, the majority of marketers are in favor of a hybrid work week. About 68.7% feel that the current number of days they spend working in the office is just right. A smaller percentage, around 24%, prefer to reduce their office days, while only 7.2% are interested in increasing their office presence.

Hybrid working is expected to become a common practice in the future of marketing. It seems unlikely that employees will be willing to give up the flexibility they have gained.

Tomorrow, we will release a detailed analysis that examines the data based on gender, age, and company size. We will also delve into how marketers perceive the shifting trends in work patterns. Stay tuned for more news and features.

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Editor's P/S:

The survey findings reveal a shift in work patterns, with hybrid working emerging as a preferred option for many marketers. This flexibility has been embraced by the majority, who find the current balance of office and remote days optimal. While a substantial number prefer to maintain or reduce their office days, only a small percentage express a desire for increased in-office presence.

It's evident that the pandemic has had a lasting impact on work arrangements, and hybrid working is likely to remain a significant part of the marketing landscape. Employers who embrace this flexibility will be better positioned to attract and retain top talent in a competitive job market. Marketers, in turn, will continue to benefit from the enhanced work-life balance and autonomy that hybrid working provides.