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Coca-Cola teams up with Gordon Ramsay to dominate summer BBQs
CEO Laura Reid highlights the collaboration with renowned chef Ramsay, who crafted exclusive beverage flavors, aligning with the evolving culinary trends in America.
Prioritizing Sustainability: Giffgaff's Approach to Balancing Carbon Impact in Media Strategies
Discover how Giffgaff's marketing strategy emphasizes the importance of 'people, planet, and profit' in creating sustainable media plans.
Crafting Purpose: The Essence of Authentic Branding
Discover why Oatly's chief creative officer John Schoolcraft believes that brands should embrace rather than force their purpose. Uncover how Oatly's purpose naturally aligns with its identity, making...
The Rise of Greenhushing: Understanding the Shift in Marketers' Approach to Sustainability
Explore the growing trend of greenhushing in marketing as companies navigate stricter regulations and changing consumer sentiments towards climate initiatives.
Understanding the Target Audience through Marketoonist Insights
Discover valuable insights on understanding the target audience through the creative works of Tom Fishburne, the founder of Marketoon Studios. Explore more at marketoonist.com or connect with Tom Fish...
Gordon Ramsay Joins Forces with Welch’s Fruit Snacks in Epic Campaign
Renowned chef partners with Welch’s as the 'Chief Fruit Officer' for a groundbreaking TV commercial highlighting the brand's commitment to clean ingredients and flavor innovation.
Valeo UK Appoints Former Müller Marketing Executive as First CMO
Michael Inpong, previously with Müller, takes on the role of Chief Marketing Officer at Valeo UK, the company behind popular confectionary brands like Fox’s and Refreshers, in a newly established posi...
Reddit appoints former Google executive to lead ad product strategy after going public
Jyoti Vaidee, a seasoned professional from Google, takes the helm at Reddit to steer ad product development post-IPO. With a track record of successful launches, including Dynamic Product Ads, Vaidee...
E.l.f. Advocates for Diversity in Corporate America with a Bold Statement
Discover how E.l.f. emphasizes the value of diversity, equity, and inclusion by showcasing the achievements of its diverse board members in contrast to male-dominated boards filled with 'Dicks' and si...
McDonald’s shifts focus to digital marketing through new investment
With the new investment fund sourced from existing contributions, McDonald’s aims to enhance customer engagement within its app, boosting marketing effectiveness.