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Top Brands Nominated for Channel 4's Diversity Award: Absolut and Durex Make the Cut!
Channel 4 unveils six brands, including Absolut and Durex, shortlisted for the prestigious £1m Diversity in Advertising Award 2023 This UK-based broadcaster celebrates creative ideas promoting diversi...
Unlocking the Truth: 5 Captivating Statistics to Kickstart Your Week
Stay informed with our concise roundup of the week's key stats From rising grocery prices to consumer infidelity, and the prevalence of imposter syndrome among marketers, to the surge in digital walle...
Boots takes social commerce to new heights with innovative Meta and TikTok campaigns
Beauty retailer Boots is embracing the power of social commerce by investing in Meta and TikTok to explore shoppable ads, capitalizing on the growing trend in ecommerce
Uncover the Lucrative Side of Pinterest: Unlocking the Secrets of B2B Marketing Investments
Pinterest’s B2B marketing lead, Grace MacDonald, emphasizes the importance of showcasing the revenue-generating potential when persuading stakeholders to invest in marketing
Unveiling the Bold Journey of a Marketer: From Big Brand to Startup Success Story
Discover Romain Jolivet's bold career shift as he leaves a successful 17-year tenure at Danone to spearhead the creation of La Vie, an innovative plant-based meat brand
Barclays Secures Marketing Marvel as Former O2 CMO Assumes Chief Marketing Role
Barclays names former O2 and Verizon marketing executive, Nina Bibby, as their new CMO, bringing her wealth of experience in telecoms to drive the bank's marketing strategies
Unveiling the New Era of Corporate-NGO Collaborations: Revolutionizing Solutions for the Cost of Living Crisis
Latest data indicates that corporate-NGO collaborations are evolving towards a more strategic approach amidst the prevailing cost of living crisis, as both sectors prioritize addressing this pressing...
Unilever Empowers Influencers to Raise Their Voices in Tackling 'Greenhushing' and Driving Sustainability
Unilever empowers influencers to combat 'greenhushing' by forming a 'coalition of partners' to boost content creators' confidence in promoting sustainability
Mind the Gap: A Revealing Report on Advertising Trust across Generations
Generational trust in advertising is shifting, as the influence of media exposure during upbringing becomes more apparent A recent report highlights the widening gap in attitudes towards advertising a...
Sage's Global Brand EVP Craig Inglis Makes Shocking Exit: What's Next?
Craig Inglis, former EVP of global brand and integrated marketing at Sage, a B2B financial tech firm, has departed after a brief 16-month tenure His departure comes just a year since he joined the com...