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Bringing New Perspectives: Dunelm Illuminates Hidden Delights
Dunelm's new campaign, 'Home of Homes', aims to transform perceptions about its diverse product range With a focus on showcasing the true essence of every home, the home and furniture company intends...
ITVX Advertising Woes: Will the British Broadcaster Finally Find a Solution?
ITVX's advertising struggles persist as analysts dismiss hopes of improvement, citing Carolyn McCall's attribution of the broadcaster's forecast decline to the stagnant UK economy
Unveiling the Breakthrough: Unprecedented Surge in Consumer Confidence
Consumer confidence improves as optimism about personal finances grows, yet the public remains cautious in sharing their wealth, according to the latest GfK consumer confidence barometer
Unleashing the Power of Sound: Unveiling the Untapped Potential for Optimal Ad Engagement
Unlocking the Power of Sound: Groundbreaking research by Thinkbox and academics uncovers the intricate relationship between audio and video in terms of recall, impact, and minimizing distractions Disc...
Unveiling the Secrets Behind Next's Marketing Budgets: The Power of the Hurdle Rate
Next's CEO implements a 'hurdle rate' for marketing budgets: If the retailer fails to generate a £150 profit for every £1 spent, the marketing budget is reduced
Revolutionizing Customer Experience: Tesco Appoints Emma Botton as Customer Director in Restructure
Tesco appoints Emma Botton as customer director in a restructuring move, following the imminent departure of chief customer officer Alessandra Bellini This initiative aims to eliminate organizational...
Breaking News: Tesco's Marketing Guru Alessandra Bellini Shocks Industry with Unexpected Departure
Alessandra Bellini, the renowned marketer who was crowned Marketing Week's Marketer of the Year in 2020, will depart from her role at Tesco by September's end Her departure will trigger a restructurin...
General Mills Bolsters Advertising Budget to Tackle Private Label Challenges
General Mills battles private label challenges by boosting ad spend and adopting a strategic approach with strong, impactful advertising for its pets business amidst declining profits
Unlocking the Power of Synergy: How to Foster Truly Collaborative CMO-CFO Relationships
New research by the CMO Council reveals a shocking reality: just 20% of CMO-CFO relationships truly embrace collaboration, highlighting a critical lack of intra-departmental synergy
Revolutionizing Retail: Unveiling Ocado's Winning Formula for Revenue Growth
Ocado's revenue growth rebounds as discounted pricing and successful customer acquisition strategy drive a 66% increase in active customers Strong Q3 results testify to their effective online grocery...