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What are sales leads? Sales Lead Search and Conversion Process
This article covers the importance of sales leads for businesses, types of sales leads, generating and qualifying them, the sales lead search process, conversion process, challenges, and best practice...
What is market expansion? Steps to effectively expand the market
Learn how to expand your market effectively with our step-by-step guide. Discover the benefits of market expansion, how to conduct market research, identify your target audience, develop a marketing s...
What is a Customer Service Representative? Common tasks of a Customer Service Representative
Discover the common tasks of a Customer Service Representative (CSR), including responding to inquiries, handling complaints, and processing orders. Effective CSRs possess communication and technical...
What is a Marketing Team Leader? Common tasks of a Marketing Team Leader
Learn what a Marketing Team Leader is, their importance in an organization, common tasks, required skills, and the challenges they face. Improve your marketing strategy with this insightful article.
What is a Marketing Manager? Common tasks of a Marketing Manager
Learn about the role of a Marketing Manager, including necessary qualifications and skills. Discover typical tasks, such as developing marketing strategies, conducting market research, and analyzing p...
What is a Marketing Director (CMO)? Common tasks of a Marketing Director
Learn about the role of a Marketing Director (CMO) and their common tasks, including developing marketing strategies, managing budgets, and overseeing promotional activities. Discover the qualificatio...
What is Macromarketing? Macromarketing vs Micromarketing
Macromarketing is a strategy that targets broad audiences and deals with a product's overall positioning. In this article, you'll learn more about the 4 components of macromarketing, and 4 factors tha...
What is Micro-Marketing? Types, Advantages & Disadvantages
A common marketing strategy is narrow targeting, also known as micro marketing. This strategy focuses on specific user segments by using criteria like job title, demographics, home address, etc. In th...
What is Multi-Channel Marketing? Importance, benefits & challenges
Marketing channels are the paths a product or service takes from production to consumption. There are three main marketing channels - offline, online, and what is commonly known as multi-channel marke...
Advantages & Disadvantages of Network Marketing
This article will break down some of the pros and cons of this career path, as well as provide some information on how to go about starting your own company.