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What is SERVQUAL? How to control & increase service quality?
What is service quality? What is the SERVQUAL model? How to apply SERVQUAL model to service quality assessment? How to improve service quality in business?
What is CMO (Chief Marketing Officer)? CMO Job Description
What is CMO (Chief Marketing Officer)? Job Description of the CMO position. Analyze the role of the CMO in a business. Qualities required of a good CMO.
What is Startup? Things needed to be consider before startup
What is Startup? Difference between Startup vs SME. Things needed to be consider before startup. Steps to a successful Startup.
What is Marketing Myopia? Examples of Marketing Myopia
What is Marketing Myopia? Its harmful effects in the marketing activities of enterprises in general as well as business performance in particular. Some typical examples of Marketing Myopia.
Price adjustment strategy in Marketing
What strategies should businesses have to adjust prices when the market fluctuates? What is the content of implementing those strategies?
What is selective attention?
What is Selective Attention? Examples of selective attention in real life. What is overselective state and how does it affect people's cognitive and evaluation abilities?
What is selective distortion? Examples and Explanation
Concept, definition of Selective distortion. Typical example of selective distortion. Analyze the causes leading to the expression Selective distortion. Effects of Selective Distortion on Marketing Co...
What are Mergers? Advantages & Disadvantages of mergers in business
Mergers are a fairly common occurrence in the business world. Mergers occur for many reasons, but most commonly they happen because two companies need to grow and can’t do it independently of each oth...
What are acquisitions? Advantages & Disadvantages of acquisitions
In this blog post, we will explore the term "Acquisition" in business. Acquisition is a strategic business activity that can help your company grow and gain an advantage over competitors. We'll cover...
What is marketing intelligence? Components of marketing intelligence
The marketing intelligence industry is a growing field that is quickly becoming an essential component of the business world. In this article we'll cover some basic definitions, what it takes to becom...