Summary
Following a long hiatus, the premiere of Loki season 2 on Disney+ broke records with strong viewer numbers in the first three days.
The success of Loki is particularly noteworthy compared to the relatively lower viewership numbers of recent MCU shows such as Secret Invasion and Ms. Marvel. While the likelihood of a third season for Loki is uncertain, its robust viewership underscores its significance within the broader Multiverse Saga and upcoming phases of the MCU.
The Loki season 2 premiere has set new records for Disney+ in the Marvel Cinematic Universe. After facing difficulties with recent shows, the return of Tom Hiddleston's God of Mischief has been eagerly anticipated by fans. As the only MCU live-action show on Disney+ to receive a season 2 renewal, viewers have been eagerly waiting to see how the multiverse-based story unfolds.
The anticipation for Loki season 2 has paid off for Disney+ and Marvel Studios, with the debut episode receiving 10.9 million views within the first three days on the Disney-branded service. According to a report from Deadline, this success ranks second only to the premiere of The Mandalorian season 3 in terms of viewership on Disney+ in 2023. Unfortunately, it is unlikely that there will be a season 3 of Loki.
Why Loki Bucks The Trend Of MCU Shows
Loki season 2 episode 1's nearly 11 million views are crucial considering the fluctuating success of previous MCU shows. Secret Invasion, for example, only garnered 994,000 viewers, making it the second-lowest viewed series premiere in the MCU. Similarly, Ms. Marvel's first episode had a viewership of 775,000. The fact that Loki season 2 is a significant part of The Multiverse Saga, particularly with its focus on Kang, further benefits the MCU.
Beyond the realm of MCU shows, Disney+ saw tremendous success with Ahsoka's season 1 premiere, attracting 14 million views. However, it is important to note that Ahsoka's numbers were accumulated over a five-day period, unlike Loki season 2 and other Disney+ shows which garnered their viewership in just three days. Given the massive popularity of Loki season 1, it was no surprise that the season 2 premiere attracted even more viewers after such a prolonged hiatus.
The reception of the other episodes of Loki season 2, particularly regarding The Multiverse Saga, will be determined over time. Marvel Studios has kept Loki season 2 largely secret, which means that the audience is likely to increase as people tune in to see how this season affects the future of Phases 5 and 6. It is hoped that the viewership of Loki season 2 will continue to rise as the upcoming episodes are released in the following weeks.