John Wick 4 Outshines Super Mario Bros on VOD

John Wick: Chapter 4 has taken the lead on major VOD platforms like iTunes, Google Play, and Vudu, surpassing The Super Mario Bros. Movie in popularity despite the latter's box office success. The fourth installment in Keanu Reeves' assassin franchise has received critical acclaim and earned over $429 million at the box office, while the mixed-reviewed Super Mario Bros. Movie has raked in over $1.27 billion. Despite this, John Wick: Chapter 4's impressive victory on VOD platforms can be attributed to its lower price point of $19.99 compared to The Super Mario Bros. Movie's $24.99.

Why John Wick 4 Is Beating The Super Mario Bros. Movie On VOD

John Wick: Chapter 4 is now approaching the end of its theatrical run, with fewer screens showing the film compared to its initial release. With most viewers having already seen the movie during its opening weeks, it's likely that those who enjoyed it are now eager to re-watch it from the comfort of their own homes. On the other hand, The Super Mario Bros. Movie is still performing well in theaters and attracting families who are looking for an enjoyable outing. As a family-friendly adaptation, it appeals to parents and children alike, making it a popular choice for a fun day out.

Evidence suggests that older individuals tend to prefer viewing movies in the comfort of their own homes rather than in theaters. This could indicate that a demographic of older viewers may have opted to watch John Wick: Chapter 4 on VOD instead of during its theatrical release. Despite the impressive success of The Super Mario Bros. Movie in theaters, the fact that Reeves and Stahelski's action franchise is triumphing on VOD highlights its considerable influence and appeal.