No Hard Feelings is poised to break box office records for the decade, as it continues to rake in impressive numbers. Directed by Gene Stupnitsky, this R-rated comedy hit theaters on June 23. The storyline revolves around a young woman named Maddie (played by Jennifer Lawrence), who strikes a deal with a married couple to date their 19-year-old son Percy (played by Andrew Barth Feldman) in exchange for a used car.
According to Collider, No Hard Feelings has reached a significant milestone at the global box office. Its worldwide earnings have surpassed $50 million, with $20 million coming from international markets and $31 million from domestic sales. The film is now well on its way to becoming the highest-grossing original R-rated comedy of the decade, surpassing the record set by Good Boys in 2019, which was also directed by Stupnitsky.
Is No Hard Feelings an Outlier or a Sign of Things to Come?
No Hard Feelings marks the start of a successful streak of edgy and humorous R-rated comedies for the modern era. Following in its footsteps are upcoming movies with potential box office appeal, featuring a cast and controversial storyline similar to No Hard Feelings. Among these is Joy Ride, set to release on July 7th, which explores a wild journey through China with Stephanie Hsu, an Oscar nominee from Everything Everywhere All At Once, alongside Sherry Cola and Ashley Park.
Following Joy Ride, on August 18th, comes the release of Strays. This film follows a group of animated dogs on a mission filled with violence, coupled with explicit humor about sex, drugs, and other unconventional themes for a movie about anthropomorphic animals. The cast boasts an impressive lineup of stars, including Will Ferrell, Jamie Foxx, Will Forte, Isla Fisher, Randall Park, Josh Gad, and Sofia Vergara.
It is uncertain whether either of those two films can rival No Hard Feelings. If they do, a revival of R-rated comedies may be imminent. Otherwise, Stupnitsky may need to achieve a few more successes in the upcoming years to kick-start it properly.