Hair Bows: The Next Big Trend Across Award Shows (Exclusive)
Hair bows took center stage at the 2024 Golden Globes, captivating attendees and causing a ripple effect throughout the awards season Renowned designer Jennifer Behr shares her insights exclusively with Us Weekly, describing the trend as 'romantic' and predicting its dominance at upcoming events like the Emmys and Oscars Don't miss out on this enchanting fashion phenomenon
Allison Williams, Rachel Brosnahan. Getty Images(2)
At the 2024 Golden Globes, the hair bow was the standout trend on the red carpet. Rachel Brosnahan chose a coordinating crimson ribbon to pair with her red Sergio Hudson gown, while Allison Williams complemented her curly updo with a black decorative piece that perfectly matched her dramatic Giambattista Valli dress. Sarah Snook and Zoe Lister-Jones also sported bows, and even Sarah Jessica Parker launched her own line of bows in December 2023 after rocking the look at the New York City Ballet Gala in October of that year.
Curious about the bow mania trend? According to designer Jennifer Behr, who created accessories for Brosnahan, Williams, Snook, and Jones, bows are both romantic and classic, making them a perfect choice for those wanting to dress up without being too over the top. There are also a wide variety of bow styles, ranging from playful to more serious.
Rich Polk/Golden Globes 2024/Golden Globes 2024 via Getty Images
Behr shared, "Our designs are crafted from luxurious silks, rich velvets, and grosgrain, giving them a chic and elevated feel. The choice of material plays a crucial role in making the bow feel truly special."
Behr recommends pairing a bow with an updo or ponytail like Brosnahan did, but she reassured Us that it's perfectly fine to get creative.
"The wonderful thing about bows is that they can be worn in numerous ways," she stated. "The most classic option is pulling all of the hair up in the back, but you can also easily clip it to the side for a more playful touch, or above a high ponytail or a low braid."
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She added, “Lately we’ve even seen our bows styled on handbags and worn as bow ties.”
With the Emmys, Oscars, SAGs and more awards shows around the corner, Behr predicts bow mania is just getting started.
