Hailey Bieber Supports Fans Using Rhode Lip Gloss Phone Case to Store Joints at Coachella

Hailey Bieber Approves Fans Storing Joints in Rhode Lip Gloss Phone Case for Coachella Weekend

Hailey Bieber. Dave Benett/Getty Images for Rhode

Hailey Bieber shared a funny photo of a fan using her Rhode lip gloss phone case in a unique way. The fan creatively used the case to hold two marijuana joints, as seen on Bieber's Instagram Story on April 11. Instead of using it for the intended purpose of carrying her beauty brand’s Peptide Lip Treatment, the social media user placed the rolled papers in the grooves. Bieber appreciated the fan’s creativity and mentioned that it's a great spot to store the blunts during "Coachella Weekend."

The popular Instagram account, @UpNextDesigner, also shared the picture on their page. SZA expressed her thoughts in the comments, saying, "Finally some fashion stuff I can actually use."

Bieber had teased the case on social media before ultimately dropping it in February.

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Rhode was introduced to the market in June 2022, offering a range of beauty products such as skincare, moisturizers, serums, and more. Among these products, the lip treatments have gained immense popularity as they are known to hydrate, naturally plump, and nourish the lips.

Just three days after the brand's launch, all the Lip Treatments were completely sold out, resulting in a staggering waitlist of 440,000 eager customers.

Bieber has expanded her line by introducing color-tinted Lip Treatments such as Espresso, Raspberry Jelly, Ribbon, and Toast, inspired by her passion for food and ballet.

In an interview with Forbes in September 2023, Bieber shared her belief that skincare and beauty should be enjoyable and fun. As a former ballet dancer, she emphasized the importance of makeup in her performance. Drawing a connection between food and beauty, she expressed her love for both, stating that she enjoys incorporating all her passions into one creative space.

Looking for the best reality franchise of all time? Fans can check out Bieber's brand on rhodeskin.com. They offer a phone case for $35 that works with the iPhone 14 or 15 Pro/Pro Max, as well as Lip Treatments for $16.

Editor's P/S:

Hailey Bieber's innovative lip gloss phone case has sparked a humorous and unexpected trend, with fans repurposing it as a discreet storage solution for marijuana joints. This creative use has not only amused Bieber but has also garnered praise from celebrities like SZA. Bieber's approach to beauty and skincare emphasizes the importance of enjoyment and personalization, reflecting her own passions for food and ballet.

The success of Rhode, with its popular Lip Treatments quickly selling out, demonstrates the growing demand for products that enhance natural beauty and provide a touch of indulgence. Bieber's commitment to creating a fun and accessible skincare line aligns with the evolving consumer desire for products that not only nourish their skin but also bring a sense of joy and creativity to their beauty routines.