Ghost of Tsushima 2 Aims for Perfect Marketing Strategy

After spending nearly a decade working on the Infamous franchise, Sucker Punch Productions decided to take a sharp turn with their latest release, Ghost of Tsushima, an open-world action-adventure game set in feudal Japan. Although it didn't win the most prestigious awards at the 2020 Game Awards, it did receive the award for Best Art Direction and the Player's Voice award. These accolades demonstrate the immense popularity of Ghost of Tsushima during its first year.

Since its debut in 2020, Ghost of Tsushima has only gained more fans and followers. While an official announcement has yet to be made, fans are eagerly anticipating news of a sequel. Recent rumors and Sony's history with first-party franchises suggest that a Ghost of Tsushima 2 may be closer than some may think, especially with the added bonus of a potential live action movie.

Ghost of Tsushima 2's Golden Marketing Opportunity Can Help it Find Success

Despite its positive reviews, Ghost of Tsushima had an unfortunate release window. Originally set for a June 26, 2020 launch, the game was delayed due to the pandemic and ended up releasing just one month after The Last of Us Part 2. While the two games differ in gameplay and narrative, The Last of Us Part 2's release overshadowed Ghost of Tsushima's launch. Sony's limited marketing for the game also contributed to its lack of impact. However, Ghost of Tsushima gradually gained popularity throughout the year and became an underdog contender by the time the Game Awards rolled around in December 2020. Its success has only continued with the release of the Director's Cut on PS5 and the Iki Island DLC.

Now, Ghost of Tsushima has cemented its position as one of the top open-world action-adventure games, praised for its stunning art style, captivating storyline, and engaging combat mechanics. Despite being released almost three years ago, the game still holds a strong following, but fans are eagerly anticipating a sequel from Sony and Sucker Punch. Fortunately, the upcoming live-action adaptation of Ghost of Tsushima, helmed by renowned director Chad Stahelski, presents a unique marketing opportunity for both projects. With Stahelski's passion for classic samurai cinema and his bold filmmaking decisions, the movie has already garnered positive buzz. By leveraging the movie's hype, Ghost of Tsushima 2 can create even more excitement and anticipation for both projects. However, since the Ghost of Tsushima movie is still in pre-production, the sequel would also need to take its time to ensure a synchronized release.