Exciting Arrival: Latest Barbie Game Launching Soon

Mattel has partnered with Rollic, a Zynga subsidiary, to develop a new Barbie mobile game set to release in 2024. The specific title and launch date have not been revealed yet.

According to Mattel, the collaboration with Rollic is part of their strategic plan to enhance their digital games business by expanding their collection of licensed video games.

"Partnering with Rollic and Zynga allows us to introduce a new and thrilling Barbie mobile game to fans across the globe," stated Mattel global head of digital gaming Mike DeLaet. This collaboration highlights Mattel's commitment to utilizing our iconic brands in innovative ways and enhances our digital games division's ability to provide top-notch immersive entertainment experiences for fans of all ages.

As of now, Mattel has not disclosed any specifics about the game's content, leaving fans curious about Barbie's adventures in the upcoming mobile release. The recent Barbie-based mobile game, Barbie Dreamhouse Adventures, was created by Budge Studios and currently holds a 4.4-star rating on the App Store. With availability on mobile devices and Nintendo Switch, it is possible that Mattel's upcoming Zynga-produced Barbie game will also be accessible on Switch.

"We are thrilled to collaborate with Mattel to bring the latest version of the beloved Barbie to mobile gaming," stated Rollic CEO Burak Vardal. "Our team's expertise in turning cultural trends into engaging gameplay offers players a new way to interact with their favorite IP. We are excited to venture into the world of Barbie with this new title."

The popularity of the Barbie brand has surged following the release of Greta Gerwig's Barbie movie in 2023, featuring Margot Robbie as the iconic plastic doll.

Editor's P/S:

The partnership between Mattel and Rollic promises an exciting new chapter for Barbie in the mobile gaming realm. The collaboration highlights Mattel's commitment to expanding their digital presence and providing immersive experiences for fans. With Rollic's expertise in creating engaging gameplay, the upcoming Barbie game is poised to captivate players with its innovative features and immersive storyline.

The success of previous Barbie mobile games, such as Barbie Dreamhouse Adventures, indicates a strong demand for digital experiences featuring the iconic doll. The collaboration with Zynga, a subsidiary of the gaming giant Take-Two Interactive, further enhances the potential for the new game to reach a massive audience. With the possibility of a Nintendo Switch release, the game could appeal to an even broader demographic of Barbie enthusiasts.