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Highlights of Electrolux's Business - Marketing strategy

Join hocmarketing.org to refer to the outstanding features inside the business strategy - Marketing of AB Electrolux.

The growth of Microsoft Windows

The growth of Microsoft's Windows operating system through its versions. The analyzation of Microsoft's ups and downs associated with Windows versions.

What is selective attention?

What is Selective Attention? Examples of selective attention in real life. What is overselective state and how does it affect people's cognitive and evaluation abilities?

What is selective distortion? Examples and Explanation

Concept, definition of Selective distortion. Typical example of selective distortion. Analyze the causes leading to the expression Selective distortion. Effects of Selective Distortion on Marketing Co...

What is a service? A quick introduction to Service Marketing

Services marketing is a big topic and there are so many different topics to cover. In this blog post, I will introduce you to the basics of services marketing and give you an overview of what we'll be...

What is Sustainable Marketing? Definition & Principles

Sustainable marketing is the “next big thing” in the marketing world. It’s not just about taking care of Mother Earth, it also has a significant impact on your bottom line. There are many ways to inco...

What is Global Marketing Environment? Elements & Examples

The global marketing environment is a complex system that can be difficult to understand. In this blog post, we will explore the elements of the global marketing environment and explain how they work...

What is a market niche? How to identify a market niche? Strategies for a market nicher

In a competitive market, not all of companies aim at competing each other to gain the highest total market share. There are companies looking for the sweet spot to carve out a niche. This blog post wi...

What is a market challenger? Strategies to challenge a market

Competition is the nature in modern markets. Once a company enter a new market, there will be many ones who follow. Once a company become the market leader, there would be others as the market challen...

What is a market leader? Strategies for a market leader

Market leaders are brands which have successfully established themselves in the market through their marketing strategies, such as creating compelling messages and building strong connections with con...

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