All posts - Trang 10042
Enter your search keywords...
CPC, CPM, RPM, CPA: Guide to Online Advertising Model
There are many metrics to measure the success of your online ads. CPC, CPM, RPM and CPA are four common metrics for measuring ad campaigns that need to be explained. Read on for definitions and exampl...
Brand Development Index (BDI) - Defining the strength of a brand
Brand Development Index (BDI) is often used for defining the strength of a brand in Marketing. In this blog post, we are going to find out what Brand Development Index (BDI) is and how to calculate th...
What is Company (Corporate) Culture? Elements and Types
It’s easy to say that company culture is just for big corporations like Google, but the truth is that every company should have it. In this blog post, we will learn what company culture really is and...
What is Sales qualification? The common sales qualification process
A salesman can interact with more than 100 hundred leads per day. In order to know how many leads of 100 can be converted into sales, the salesman needs a sales qualification process. In this article,...
What is Return on Investment (ROI)? How to use ROI in Marketing
Return on Investment (ROI) is a common indicator that help marketers measure how much effective in their marketing activities. Therefore, in this article, we will find out what Return on Investment (R...
What is an Enterprise Data Model (EDM)? How to create an Enterprise Data Model
To help business manage and understands collected data, Enterprise Data Model (EDM) is a suitable solution for their demands and requirements. In this blog post, we will find out what is a Enterprise...
What is A/B testing? How to conduct A/B testing
The A/B testing technique has been around for a while now and is still very popular in the marketing industry. In this blog post, we'll find out what A/B testing is and how to use A/B testing in the M...
What is SLA (Server Level Agreement)? How to set up an SLA
Service-level agreements (SLA) are an important part of marketing. It is the responsibility of a company to know what services they're offering and how long it will take for them to be delivered. This...
What is RFP? Why are RFPs important? How to create a RFP
RFP (Request for Proposal) is one of the great tools for businesses to implement large projects that need contributions from 3rd parties. In this article, we will go to understand what RFP is, its imp...
What is Customer lifetime value (CLV)? How to calculate CLV
Customer lifetime value is a key metric for any business and should be considered when strategizing marketing campaigns. In this blog post you will learn what Customer Lifetime Value (CLV) is, and how...
