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What is secondary data? Ways to collect secondary data in a Marketing research
The use of secondary data is being increasingly used in Marketing research. Using secondary data not only does this save time for researchers but it also reduces the cost associated with gathering ori...
What is primary data? Comparision between primary data and secondary data
Data is the backbone of marketing research. Data can be divided into 2 categories: primary data and secondary data. Primary data is the most up-to-date research that is conducted for marketing purpose...
What is Customer Appreciation? Approaches to Customer Appreciation
In the modern world of business, customer appreciation is a vital component in marketing. In this blog post we'll talk about why customer appreciation is important and some strategies for making sure...
What is Cross-selling? How to use cross-selling in business
Cross-selling is a technique that many businesses use to increase their revenue. It's often used by retail stores and restaurants, but it can be applied to any business as long as you have the necessa...
What is Upselling? How to use upselling in business
How many times have you heard the word upsell and thought, "What does that mean?" Upselling is a technique used by businesses to increase the value of customer purchases. In this blog post, we will go...
Risk Management in Marketing: Definition and How to do
Risk management is an important topic for marketers who want to do their job well. It's not just about product safety or quality control, it also includes how you manage your marketing and production....
What is Brand Loyalty? How to build brand loyalty in Marketing
What does it mean for a person to be loyal to a brand? In this blog post I'm going explain what brand loyalty is and how companies can build brand loyalty among their customers so they'll continue to...
What are brand attributes? Important attributes that a brand should have
It is important for students to understand the different attributes of brands. This blog post provides the definition of Brand Attributes as well as some insight into why they're important for busines...
What is market cannibalization? Major types of market cannibalization
Market cannibalization is one of the most common mistakes that marketers make. This blog post includes information about what market cannibalization is and how it can affect companies negatively. It a...
What is brand extension? Types of brand extension - Advantages & Disadvantages
In today's society, many companies have been extending their brands to other products or services. It provides a way to maximize marketing dollars by leveraging what you already have in place for your...
