All posts - Tag: Marketing Research
Marketing Research - The key for Netflix's success
The article reviews the factors that bring success to Netflix from its founding to now, focusing on analyzing the marketing research capabilities of this business.
What is secondary data? Ways to collect secondary data in a Marketing research
The use of secondary data is being increasingly used in Marketing research. Using secondary data not only does this save time for researchers but it also reduces the cost associated with gathering ori...
What is primary data? Comparision between primary data and secondary data
Data is the backbone of marketing research. Data can be divided into 2 categories: primary data and secondary data. Primary data is the most up-to-date research that is conducted for marketing purpose...
