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The Marketing Mix Strategy of CocaCola from 2019 to 2021

In today's world, marketing strategies play a crucial role in a company's success. One such company that has mastered the art of marketing is CocaCola. As one of the world's largest carbonated beverag...

The Marketing Mix Strategy of Vinamilk from 2018 - 2020

Vinamilk is a leading dairy company in Vietnam with a long history of producing high-quality dairy products. Over the years, Vinamilk has established itself as a trusted brand in the market, known for...

What is Marketing Automation? Steps to Automate Marketing activities

Marketing Automation is a powerful tool that allows businesses to automate repetitive marketing tasks, such as email campaigns, social media posts, and lead nurturing. In this post, we will delve deep...

What is Customer Retention? How to increase Customer Rentention Rate?

As a business owner, you've likely heard the term "customer retention" before. But what does it really mean? At its core, customer retention refers to the ability of a business to keep its existing cu...

What is a Landing Page? How to build a Landing Page which has a high conversion rate

Are you tired of spending countless hours and resources on your marketing campaigns only to see minimal results? One key component that may be missing from your strategy is a landing page. A landing p...

What is Social Media Marketing? Advantages & Disadvantages of Social Media Marketing

Social media marketing has become an increasingly popular method for businesses to reach and engage with their target audience. With the rise of social media platforms like Facebook, Twitter, and Inst...

What is Influencer Marketing? Advantages & Disadvantages of Influencer Marketing

As the digital world continues to evolve, businesses are constantly looking for new and innovative ways to reach their target audience. Influencer marketing is one such strategy that has gained a lot...

What is SPAM? Why businesses should avoid SPAMing in Marketing

For those who may not be familiar with the term, SPAM refers to unsolicited and irrelevant messages sent to a large number of recipients, typically through email or social media platforms. While SPAMm...

AI in Marketing: Benefits and Threats

Artificial intelligence (AI) has been making waves in various industries, and marketing is no exception. AI has the potential to revolutionize the way businesses approach marketing strategies and reac...

What is Interactive Marketing? Types, Tools, Challenges & Examples

Interactive marketing is a two-way approach to marketing that focuses on collaboration and serving customers as they want. It's also known as event-driven, trigger-based, or one-to-one marketing.