All posts - Tag: Marketing strategy - Trang 2
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The Art of Co-Branding and Code Play in Modern Marketing
Exploring the fascinating world of co-branding and code play in marketing, where brands merge to create unique consumer experiences and play with established brand codes for enhanced recognition and e...
Comparing Branded House and House of Brands
Branded House vs House of Brands compares two types of brand architectures A branded house uses a single brand name for all products and services, while a house of brands has individual names for each...
The Key to Thriving in Today's Marketing: Prioritizing People
Discover how a people-first approach can help you navigate the ever-changing marketing landscape Learn how to take controlled risks, establish a solid data foundation, and stay adaptable in the face o...
What is Geographical Segmentation? Advantages & Disadvantages? Steps to carry out
Learn about the benefits and drawbacks of Geographical Segmentation and the steps to carry it out. Discover how it can increase targeting accuracy, improve customer satisfaction, and reduce marketing...
What is Behavioral Segmentation? Advantages & Disadvantages? Steps to carry out
Discover the advantages and disadvantages of behavioral segmentation and learn how to carry it out in 5 easy steps. Get inspired by successful examples from Amazon, Netflix, and Spotify. Improve your...
What is More For More Positioning Strategy? Advantages and disadvantages
Learn about the advantages and disadvantages of More For More Positioning Strategy. Discover how this approach can boost revenue, build customer loyalty, and more. Examples included.
What is More For The Same Positioning Strategy? Advantages and disadvantages
Discover the advantages and disadvantages of adopting a "More for the Same Positioning Strategy" in this insightful article. Learn how it can increase brand awareness, improve customer loyalty, and pr...
What is market expansion? Steps to effectively expand the market
Learn how to expand your market effectively with our step-by-step guide. Discover the benefits of market expansion, how to conduct market research, identify your target audience, develop a marketing s...
What is a Marketing Team Leader? Common tasks of a Marketing Team Leader
Learn what a Marketing Team Leader is, their importance in an organization, common tasks, required skills, and the challenges they face. Improve your marketing strategy with this insightful article.
Classifying Marketers with 9 Simple Questions!
"Discover how to classify marketers in 9 simple questions. From budget to risk-taking, find out how to identify your target audience, brand personality, marketing goals and more. Optimize your marketi...
