Big Announcement: Kickstarter Projects Now Obliged to Reveal if They Employ AI Technology!

Highlights

Kickstarter is changing its policy to require projects to disclose if they will be using AI and how it will be used, addressing the growing debate around AI in entertainment.

Effective August 29, the implementation of the new regulations will necessitate AI-driven projects to disclose the sources and utilization of their data. Additionally, these projects must clarify how AI will contribute to their endeavors while upholding the rights and privacy of individuals. Kickstarter aims to provide potential backers with comprehensive information, without prohibiting AI projects, and may revise the policy based on its efficacy.

Kickstarter will be implementing a new policy that mandates future projects to disclose the utilization and purpose of AI. Since its inception in 2009, Kickstarter has served as an unparalleled platform for aspiring individuals to bring various projects and products to life. Indie video game and board game developers, in particular, have witnessed significant advancements owing to Kickstarter's support. Numerous timeless video games that originated from Kickstarter have solidified their place in iconic status, while several popular board games of recent years, like Gloomhaven, owe their existence to crowdfunding. Of course, gaining access to the platform is a privilege, necessitating adherence to Kickstarter's existing guidelines. However, in response to the ongoing conversation surrounding the use of AI in entertainment, the company is now expanding its regulations.

Kickstarter tweeted about a new AI policy along with a link to the complete details. The policy, which will take effect on August 29, will require all new projects to disclose if they will utilize AI in creating "images, text, or any other output." Additionally, projects involving the development of new AI must explain the source of data and its usage. In both cases, these projects are obligated to provide a comprehensive explanation of how AI will be integrated into their project and how the rights and privacy of individuals will be safeguarded.

Kickstarter emphasized in the announcement that projects involving AI are not being banned from the platform. Rather, this new policy aims to ensure that potential backers are fully aware of the role of AI in projects, allowing them to make informed decisions about their support. Kickstarter also stated that this policy will undergo updates and improvements based on its observations of its effectiveness. This aligns with Valve's recent approach to AI in Steam games, aiming to offer guidance while maintaining flexibility.

The increased attention and controversy surrounding the use of AI in creative projects has led to significant developments. An actor from Metal Gear Solid recently expressed discontent regarding the use of AI to replicate his voice, and the ongoing strike within the television and film industry has also highlighted the role of AI. Despite these controversies, the emerging AI technology holds immense promise for creative endeavors. Nvidia's development of AI NPCs that can interact in real time has captured the excitement of numerous artists. However, the potential risks and ethical implications cannot be ignored, causing many observers to pause and reflect. Kickstarter's new policy reflects its acknowledgement of these concerns and its commitment to taking them seriously, while also leaving room for potential future use of the technology.

Source: Kickstarter