Beyonce's Influence: Levi's Rebrands Instagram Handle Following 'Cowboy Carter' Mention
Discover how Beyonce's 'Cowboy Carter' album led to Levi's renaming on Instagram after the hit track 'Levii's Jeans' collaboration with Post Malone.
Levi’s is thrilled to receive recognition on Beyoncé’s latest country album, Cowboy Carter.
In tribute to Beyoncé’s track “Levii’s Jeans” featuring Post Malone on the 27-song album, the denim brand decided to change their Instagram name to Levii’s. In the song, Beyoncé sings, “Boy, I’ll let you be my Levi’s jeans / So you can hug that ass all day long,” while Malone adds, “Love it when you tease me in them jeans, girl, you don’t need designer.”
Levi’s also shared a carousel of models wearing the jeans with the caption, “Oh to be Levi’s jeans right now.”
Fans have noticed that Beyoncé's song "Levi's Jeans" goes beyond being just a fun tune. It also reflects her long-standing connection with the fashion brand and her personal style journey since the album's release on Friday, March 29.
Levi s Changes Instagram Name After Shoutout on Beyonce s Cowboy Carter
Beyoncé, Post Malone. Getty Images (2)
Fashion influencer Keena, also known as @newandwell on TikTok, recently explained the importance of "Levii's Jeans" in a video posted on Saturday, March 30th.
Wondering what the top song is on Beyonce's album "Cowboy Carter"?
Keena started by acknowledging that for those who have been fans since the Destiny’s Child era, the Virgo song was a moment where Beyoncé shone subtly and elegantly. She then brought up Beyoncé’s 2016 CFDA Fashion Icon Award win, where the singer revealed that Levi’s was the only brand willing to dress her, Kelly Rowland, and Michelle Williams.
In the clip, Keena pointed out that Beyoncé highlighted the fact that high-end designers were hesitant to work with four Black girls with curves. She emphasized that the responsibility of dressing the group fell on Beyoncé’s family, particularly her mother Tina Knowles.
Keena explained that the 2016 acceptance speech was very important because The New York Times had published an article stating that Beyoncé is an icon but not necessarily a fashion icon due to her lack of a specific look. However, this article failed to recognize the systemic barriers that prevented Beyoncé from working with high-end designers. Instead, Levi's was the brand that supported Tina Knowles, with Destiny's Child even being the face of Levi's low-rise jeans. Beyoncé's denim looks have always been iconic for every era of her career.
Levi s Changes Instagram Name After Shoutout on Beyonce s Cowboy Carter
Kelly Rowland, Beyonce Knowles and Michelle Williams. KMazur/WireImage
As Keena said, Beyoncé revealed that her mom was “rejected from every showroom in New York” in her 2016 speech.
My mother and my uncle Johnny were like my grandmother, using their talent and creativity to fulfill their children's dreams. They designed and handmade all of our first costumes, giving me a sense of confidence and strength when I wore them onstage. It was more than just wearing any brand name, it felt like having an extra suit of armor. With my mother, uncle, and grandmother by my side, I felt unstoppable.
Beyoncé has honored her late uncle Johnny, who passed away from an AIDS-related complication when she was 17, on her album Renaissance. In the song "Heated," she pays tribute to him for creating her prom dress.
Editor's P/S:
The article highlights the significant connection between Beyoncé and the iconic denim brand Levi's, showcasing the mutual respect and appreciation they share. Beyoncé's song "Levii's Jeans," featuring Post Malone, not only pays homage to the brand but also reflects the singer's personal style journey and her long-standing relationship with Levi's. The brand's decision to acknowledge the tribute by changing their Instagram name to Levii's is a testament to the impact of Beyoncé's music and her influence on the fashion industry.
Furthermore, the article sheds light on the historical context of Beyoncé's relationship with Levi's. Fashion influencer Keena highlights the challenges faced by Destiny's Child in finding high-end designers willing to collaborate with them, despite their status as rising stars. Levi's stood out as a brand that embraced diversity and supported the group, even becoming the face of their low-rise jeans. This underscores the brand's commitment to inclusivity and its recognition of the unique style and appeal of Beyoncé and her fellow group members.
