Assassin's Creed In-Game Pop-Up Ads: Ubisoft Claims It Was a 'Technical' Glitch

Ubisoft has issued a response to a video featuring an in-game ad in an older Assassin's Creed game, which appeared to be encouraging players to purchase the latest installment in the franchise.

The video, circulating on social media, depicts a player enjoying Assassin's Creed Odyssey, only to be interrupted by a pop-up ad touting the Black Friday sale for Assassin's Creed Mirage. This prompted criticisms that Ubisoft had overstepped. However, Ubisoft has clarified that the pop-up ad was actually "the outcome of a technical glitch, which has since been rectified."

Ubisoft's original intention was to feature a promotion for Assassin's Creed Mirage in the main menu of other Assassin's Creed games as part of the franchise news. Regrettably, a technical error caused the promotion to appear in an in-game menu instead. Ubisoft promptly removed the disruptive pop-ups in order to prioritize the best player experience possible. The company also expressed appreciation for users' understanding as they work to investigate the cause of the issue.

The Community Notes page on Ubisoft's tweet pointed out that a similar technical glitch had occurred in the same game, Odyssey, over four years ago. Nevertheless, the glitch resurfaced for unknown reasons.

Hey there! Just wanted to let you know that Mirage is now on sale for just $40 as part of the Black Friday discounts.

In other news, Ubisoft has big plans for the Assassin's Creed series, with the upcoming Assassin's Creed Infinity and a new game in the works for Netflix. Exciting times ahead for fans of the franchise!

Editor's P/S

As an enthusiastic fan of the Assassin's Creed series, I was intrigued and concerned when I heard about the recent in-game pop-up ads controversy. While I understand that technical glitches can happen, I couldn't help but feel a bit disappointed and frustrated by the situation.

On one hand, I appreciate Ubisoft's quick response and clarification that the pop-up ads were not intentional and have since been rectified. It shows that they take player feedback seriously and are committed to providing a positive gaming experience. On the other hand, the fact that a similar glitch occurred four years ago raises some questions about Ubisoft's quality assurance process. I hope that they will take steps to prevent such issues from happening again in the future.

Overall, I'm glad that Ubisoft has addressed the situation and is working to improve the player experience. As a fan, I'm excited about the future of the Assassin's Creed franchise and look forward to seeing what's next for the series.