Apple TV Faces Significant Price Hike
Apple TV announces significant price surge for its streaming service, leaving users to face a substantial increase in subscription costs
As Apple prepares for the release of its most expensive film to date, Killers of the Flower Moon, the company is also making significant adjustments to the pricing of Apple TV+. The monthly subscription will now cost $10 per month, a $3 increase, while the annual plan will be priced at $100 instead of the previous $70. These changes represent a more than 40% hike in pricing for both options. The information regarding the price adjustments was reported by The Verge. The exact date for the implementation of these new prices is currently unknown.
In addition to Apple TV+, many other streaming services have also implemented price increases in 2023, including Netflix, Disney+, Max, Hulu, and Paramount+.
Unlike other streaming services, Apple TV+ sets itself apart by not providing a more affordable option supported by ads. The allure of such ad-driven services lies in the ability to charge a subscription fee while also generating revenue from brands through advertising.
Apple's highly anticipated next film, Martin Scorsese's Killers of the Flower Moon, boasts a substantial reported budget of $200 million. Currently playing in theaters, it will subsequently make its way to Apple TV+.
Apple has raised the price of its Apple One subscription package to $38/month, and the cost of the Apple Arcade gaming subscription has been increased to $7 per month. These changes were announced following Apple's report of a $19.8 billion profit in the last quarter.
Apple's list of original TV shows and movies include Ted Lasso, The Morning Show, For All Mankind, Shrinking, Severance, and more. Apple TV+ also hosts MLS games and Friday night MLB games.
