Amouranth, a well-known content creator in the online streaming community, has recently shed light on her highly profitable partnership with Kick, a streaming platform that aims to compete with Twitch, the streaming giant owned by Amazon. In June 2023, Amouranth's inclusion in the Kick platform generated significant buzz in the industry. However, one crucial aspect of the agreement was kept under wraps – the specific financial terms were not disclosed.
For those unfamiliar with the name, Kaitlyn Siragusa, better known as Amouranth, is a prominent figure in the streaming world. She has an impressive following of 6 million on the leading streaming platform, Twitch. Her influence extends beyond Twitch, with approximately one million followers on YouTube and OnlyFans, highlighting her success across multiple platforms. In addition to her streaming talents, Amouranth is highly regarded for her sharp business sense.
Details of Amouranth's Kick Streaming Arrangement
Introduced less than a year ago, Kick strategically aimed to broaden its audience by signing top content creators from other platforms. Making waves in June, Kick secured a groundbreaking deal with xQc, one of Twitch's leading streamers, for an astonishing $100 million. Shortly thereafter, the platform announced the signing of Amouranth, although the specific details of her contract with Kick were not disclosed. When questioned about her Kick streaming contract and its comparison to xQc's during a recent interview with Dexerto, Amouranth chose not to reveal exact figures. However, she emphasized that the partnership had significantly increased her income, effectively "doubling" it.
Amouranth and xQc, well-known personalities on Twitch and Kick, respectively, revealed that they signed contracts simultaneously with the same agent, featuring remarkably similar ideas. Additionally, Amouranth emphasized that the agreement proved highly profitable and notably unrestricted, allowing her to livestream content on both Kick and Twitch without any limitations.
Amouranth's recent disclosure of her doubled earnings since joining the Kick contract confirms that the deal is indeed significant. While some may perceive Kick's strategy of heavily investing in prominent streamers as unconventional, it is becoming increasingly clear that this approach is astute. According to Stream Charts, in August, Amouranth emerged as the most-watched female streamer on Kick, which is owned by Stake, accumulating an impressive 434,000 hours of watch time.
Moreover, Amouranth's positive relationship with Kick is evident as she recently praised the platform for its transparency, effective communication, and proactive approach in seeking creator feedback. This also includes maintaining accessibility to decision-makers, enabling productive discussions about the platform's future.
Editor's P/S
Amouranth's lucrative streaming partnership with Kick has been a hot topic in the streaming community, and for good reason. The details of her contract, which were recently revealed, show that she is earning double what she was on Twitch. This is a significant increase, and it's clear that Kick is serious about competing with Twitch for the top spot in the streaming world.
Amouranth's partnership with Kick is also significant because it shows that the platform is willing to invest heavily in top talent. xQc, another popular streamer, also signed a $100 million contract with Kick, and it's clear that the platform is looking to make a splash in the streaming world. Amouranth's positive comments about Kick's transparency and communication are also encouraging, and it seems that the platform is on the right track to becoming a major player in the streaming industry.