Xbox Gamers Facing Full-Screen Ads in Call of Duty: Modern Warfare 3
Xbox players are now encountering full-screen ads for Call of Duty: Modern Warfare 3, following Microsoft's acquisition of Activision Blizzard
Article Key Points
Xbox is using full-screen ads on their consoles to promote the pre-order and early access for Call of Duty: Modern Warfare 3, which launches on November 10.
These ads provide players with the option to pre-order the game and enhance their experience by upgrading to the Vault Edition, which includes extra content.
Although some fans have expressed dissatisfaction with recent UI alterations, the full-screen ads are not considered overly intrusive, as they only appear once and can be easily closed.
Xbox players are said to be encountering full-screen advertisements for Call of Duty: Modern Warfare 3 on their consoles. It seems that Xbox is promoting its new major intellectual property (IP) in the week leading up to the game's launch, following Microsoft's recent acquisition of Activision Blizzard.
Although the highly anticipated latest installment in the acclaimed FPS franchise is set for release on November 10, players already have early access to the Call of Duty: Modern Warfare 3 campaign. With the game now playable to some extent, it appears that Microsoft is actively promoting its significant new release for the upcoming fall season.
Xbox gamers are now encountering full-screen ads for Call of Duty: Modern Warfare 3 when they start up their consoles, as initially reported by VGC. These pop-up ads provide links for pre-ordering Modern Warfare 3 and upgrading to the Vault Edition, which features additional content. Fortunately, it appears that the ads are not overly bothersome as they do not reappear after being closed.
Regardless of the pre-order tier, all Call of Duty: Modern Warfare 3 pre-orders include early access. This means that gamers who pre-order the game will have the chance to play the campaign up to a week before the official launch. With today marking one week before the game's official release and the start of early access, Xbox seems to be using this opportunity to remind its fans.
Xbox has utilized similar advertisements for recent releases such as Forza Motorsport and Starfield. However, the full-screen pop-up for Call of Duty: Modern Warfare 3 stands out due to the recent acquisition. Xbox's actions in relation to the Call of Duty franchise are unexplored territory. Given its immense popularity across multiple platforms, fans will closely examine every decision made by Xbox. Microsoft has already stated that it does not intend to make the historic shooter franchise exclusive to their console, but there are still many unanswered questions. For instance, fans are eager to know when Activision Blizzard games will be available on Game Pass. Due to the recent acquisition, Modern Warfare 3 is not an immediate Game Pass inclusion like other first-party Xbox titles. However, fans will need to wait and see if future installments receive similar treatment.
On the advertising front, Xbox users are already discontented with recent user interface changes, and full-screen announcements for upcoming games are unlikely to assuage their concerns. Nevertheless, these advertisements are a one-time occurrence, so most fans will not view the pop-ups as overly intrusive.
Activision's Call of Duty: Modern Warfare 3 (2023) is scheduled to be released on November 10, 2023, continuing the narrative of Captain Price that was introduced in the 2019 and 2022 games.
Platform(s) PC, PS5, Xbox Series X, Xbox Series S, PS4, Xbox OneReleased November 10, 2023Developer(s) Sledgehammer GamesPublisher(s) Activision
Editor's P/S
As an Xbox gamer, I am disappointed to see full-screen ads appearing on my console. While I understand the need for companies to promote their products, I feel that these ads are intrusive and unnecessary. I would rather see Microsoft focus on improving the overall user experience and providing more value to its subscribers.
On the other hand, I am excited about the upcoming release of Call of Duty: Modern Warfare 3. I have been a fan of the series for many years, and I am looking forward to seeing what the new game has to offer. I am also curious to see how Microsoft's acquisition of Activision Blizzard will impact the future of the franchise.
